Everything stems from a renewed strategic focus on product development.
In
keeping with the "back to basics" philosophy, the brand's
characterising elements -inspiring design, attention to detail,
performance, outstanding engines, pure riding enjoyment and awesome
braking (with the use of Brembo brakes "imported" from MotoGp and F1) -
have once again become the heart of new motorcycle development.
Reduced
weight, a real obsession for Ducati designers, also makes a key
contribution to ensuring that Ducatisti always get motorcycles which
handle perfectly and are a joy to ride.
It takes three years for a
new motorcycle to get from the drawing board to the showroom. Over 1000
days of painstaking attention to detail: every single component must be
lighter than the last and, gram by gram, the weight loss can amount to
as much as 10 kilograms.
