The aim of the Diavel commercial was to communicate the idea of authentic sensations expressed by real-life faces in everyday situations, all in just a few seconds.
So, together with American director Bo Platt, three actors were chosen for their ability to communicate feelings in an evocative way. Above all, the most important emotion to be expressed was amazement.
The director reproduced on film the innocent amazement of a child, the artful amazement of a girl and finally the enthralled amazement of a man.
Amazement and admiration are emotions that the Diavel can inspire in whoever is lucky enough to come across the bike in their everyday lives: at the bar, on the way to work or going home from school.
The whole story unfolds in the magnificent setting of Cape Town, South Africa, a city with two souls split between downtown and the stunning landscapes of Franschhoek.
The location is perfect for the Diavel and the emotions it inspires in those who see it or ride it.
Peter Tischhauser, director of photography, was the man who discovered the most sensational angles for the shoot, with mountain settings and vineyards.
The Ducati team together with the film specialists, who were fully equipped with all the latest technology, worked for three days and more than 60 hours in the enchanting environment of the hot African location.
A soundtrack dedicated to the Diavel has been created specially to give yet more emphasis to the emotions inspired, as has the narrator's text.
