"Designing the legend: Ducati design told through the Monster 1200".

 
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A lesson in design dedicated to the naked icon par excellence.
A lesson in design dedicated to the naked icon par excellence.

On Wednesday 9 April at 11am, within the special programme of design lessons taking place from 9 to 11 April, the Mediateca di Santa Teresa will host an exclusive event entitled:

"Designing the legend: Ducati design told through the Monster 1200".

How do the shapes of a style icon change? Ducati develops the design of the Monster, retaining its essential character and bringing it towards a new concept of sportiness.

Andrea Ferraresi (director of the Ducati Design Centre) explains the path that defined the style of the new Monster 1200. From the application of the Performance Redefined philosophy, to the development phases, right up to the choices that culminated in the coupling of innovation and sportiness that gives form to this bike.

The Mediateca di Santa Teresa, in via della Moscova 28, Milan, will host the event, as well as the shadow art exhibition "Monster in the Spotlight".

Entry is free of charge, upon registration. Register now!

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