A lesson in design dedicated to the naked icon par excellence.
A lesson in design dedicated to the naked
icon par excellence.
On Wednesday 9 April at 11am, within the
special programme of design lessons taking place from 9 to 11 April, the
Mediateca di Santa Teresa will host an exclusive event entitled:
"Designing the legend: Ducati design
told through the Monster 1200".
How do the shapes of a style icon change?
Ducati develops the design of the Monster, retaining its essential character
and bringing it towards a new concept of sportiness.
Andrea Ferraresi (director of the Ducati
Design Centre) explains the path that defined the style of the new Monster
1200. From the application of the Performance Redefined philosophy, to the
development phases, right up to the choices that culminated in the coupling of
innovation and sportiness that gives form to this bike.
The Mediateca di Santa Teresa, in via della
Moscova 28, Milan, will host the event, as well as the shadow art exhibition
"Monster in the Spotlight".
Entry is free of charge, upon registration. Register now!