Ducati and Milan Design Week

 
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An innovative and original collaboration in the field of design
Ducati, the prestigious and iconic brand, leader of "made in Italy" in the international motorcycling world, will be present at Milan Design Week, taking place from 8 to 13 April 2014, with the installation "Monster in the Spotlight - a Ducati Shadow Art Performance".

An original participation, important but also significant in terms of the attention that Ducati has always paid to design and art.

As in the design world, where work involves the consideration of lights and shadows, Ducati and IED (Europe Design Institute) will together create a multisensory pathway. The show will involve a series of shadow art installations, a form of sculpture that rather than moulding materials, creates shadows to recount, in this case, the undeniable symbol of style and personality that is the new Monster 1200. A designing of lights and shadows enhanced by sounds that form installations, which interact with the surroundings and take on new meanings.

The pathway also benefits from its chosen location: the Mediateca di Santa Teresa. A setting that combines modernity with history, adapting itself perfectly to a bike, the Ducati Monster, which has always represented, in an iconic way, the ideal union between tradition and innovation.

The event will also involve collaboration with "Unofficial Report", an experimental platform based on generative design created by well-known young international artists at Fabrica, the centre of communication and research of Benetton. During Design Week, the project will seek to create connections with the public with the aim of collating individual opinions on the event through interviews, so as to give life to one of the week's illustrative installations.


Event info:
Location: Mediateca di Santa Teresa, via della Moscova, 28 (Milan)
Opening hours (from 8 to 13 April):
8 April, 6pm-10pm
9 April, 11am-10pm
10 April, 2pm-10pm
11 April, 2pm-midnight
12 April, 2pm-10pm
13 April, 10am-6pm

 
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