Ducati

Ducati

 
 

1990-2002 room

Iconic Italian-style motorcycles

The 1990s signalled the beginning of an era marked by the end of political ideologies and significant technological acceleration in the fields of computers and mobile phones. It was the age of internet and globalisation, but also of a post-consumerist society in which goods no longer simply satisfied needs but also defined the identity of those who bought them.
These emotional and symbolic aspects also emerged in the motorcycle world, to the detriment of mass production and uniformity. The motorcycle was becoming a premium product, full of passion, to be enjoyed during one's free time; it was a form of identification, a status symbol.
As a result, sophisticated technologies, style and design - the cornerstones of Made in Italy - became increasingly important. Art would meet the motorcycle, leading to the birth of such immortal icons as the Monster and the Ducati 916.

851 Tricolore
New Generation

Developed initially for competition, the 851 was the mother of all modern Ducati superbikes. Conceived by Gianluigi Mengoli and Massimo Bordi, it took shape in 1986 with the 748 IE, a twin cylinder engine with four valves per cylinder, water cooled and, for the first time, equipped with electronic injection.
Two years later, and increased to 851 cc, the Desmoquattro engine opened a new chapter in the history of the brand from Borgo Panigale. The first Ducati road bike to have a four-valve engine was born.

Installation - A reproduction of a technical drawing of the engine, symbolising the global revolution that Ducati generated with this product.

900 Superlight
In Praise of Lightness

Lightness in motorcycles is important because it guarantees handling, performance and safety. The 900 Superlight was 20 years ahead of its time in terms of research into weight reduction, a characteristic that has always been one of Ducati’s cornerstones.
The Superlight first appeared in 1992 as a limited edition of the 900 Supersport, one of Ducati’s most fashionable models. It features numerous carbon fibre components and magnesium rims, materials that, at the time, were used exclusively in race bikes.

Installation - The bike brand created in glazed acrylic glass, a material that evokes lightness and transparency, reconfirming the concept of the bike.

916
Star Genes

“The most beautiful motorcycle of the last 50 years” (MCN, 2014): few other models have received similar praise. The 916, a masterpiece by designer Massimo Tamburini, transformed the motorcycle into an authentic work of art. To be ridden, of course, but also to be admired.
Its balance and compactness, elegant lines, and the sleek design of each component immediately conquered the heart of fans worldwide, making the 916 a true turning point in the history of race bikes.

Installation - With the 916, the founding values of the Ducati brand - style, sophistication and performance - were confirmed, communicated through the metaphor of DNA.
The screen corresponding to the bike shows a video that supports the installation and the concept.

Monster 900
Strictly naked

To take the motorcycle back to its fundamental essence. This was the intuition that inspired Argentinian designer Miguel Galluzzi to come up with the Monster 900. It wasn’t the first motorcycle without fairings, but it was the first of the simple sport bikes, so simple in fact that the common term used to describe them was “naked”.
The frame is that of the 851 Superbike, while the engine is the 904 cc Supersport Desmodue. With its bison-back tank, low handlebar, and large round headlight, the Monster soon became a cult object, thanks also to the multiple ways in which it could be customised.

Installation - The installation takes the form of a word cloud, inspired by the key words that represent the Monster and the world in which the bike belongs. Alongside it, a creative arrangement of the Monster tanks pays homage to one of the model's symbolic components and underlines one of the advantages of the product, personalisation.