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World Ducati Week

World Ducati Week was born in 1998, when the company decided to organise an unforgettable bike gathering as a way of thanking all the fans of Desmo and the red bikes. A thank-you that was definitely greatly appreciated by the fans as, during that very first edition, the parade along Via Emilia towards Misano involved an entire region, creating one big party in the area known as "Motor Valley".

Since that day, World Ducati Week has become part of Ducati's history, with unforgettable events such as the Simple Minds concert, the amazing Friday evening parades along the seafront, the highly anticipated Drag Race (starring the Streetfighter in 2010 and the Diavel in both 2012 and 2014), the Scrambler presentation in 2014 and the now famous "Rustida", the unique Saturday evening BBQ that, in pure Ducati style, sees company management cooking for the employees and fans.

Thanks to the participation of the Ducatisti and the Desmo Owners Clubs (leaders of the "Tenda Club", born to offer members the chance to carry out initiatives during WDW), each edition of WDW becomes unforgettable. The excitement of every previous edition is still very much alive, a spectacular mix of track, shows, riders, races, music but above all so very many bikes and bikers coming from all over the world.