Another record year for Ducati
consecutive growth year for Bologna-based bike manufacturer
sales achieved thanks also to the new Monster and 899 Panigale
confirmed as Ducati's most important market, with Asia growing fast (+ 11%)
2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes
to customers, 2% more than in 2013, marking the fifth consecutive
year of growth.
increase also stemmed from the introduction of new products that, despite
market uncertainty, made a clear contribution to what has been an outstanding
result for Ducati. More specifically, with the introduction of the new
Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new
bikes sold. The Superbike family, thanks to the widespread introduction of the
899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to
customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold
American sales performance was in line with that of 2013, with Mexico
experiencing 8% growth. The U.S. continues to be Ducati's top market, with
8,804 units delivered to customers. Despite difficult market conditions, sales
in South America increased considerably, especially in Brazil (+ 74%, 1,174
bikes sold); this was achieved thanks to considerable expansion of the
dealership network in that country and the market introduction of the full
model range with local CKD production.
Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging
conditions on several markets. However, while sales in Italy fell short of
those attained the previous year (-14% with 4,284 bikes), other European
countries were almost stable, with the UK actually experiencing significant
double-digit growth (+16% with 2,742 bikes).
growth was also seen in Asia, where Ducati achieved an all-time sales record
(+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22%
with 3,057 units) and China where sales volumes, with respect to 2013, almost
also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and
strengthening its performance in Japan (+1% with 2,558 units).