Ducati and Arrex: new showroom


New Arrex Le Cucine Showroom opens in Dubai (United Arab Emirates). The Curvarossa kitchen, inspired by Ducati design, has arrived in the United Arab Emirates.

Arrex Le Cucine, a business boasting 40 years of history on the international stage thanks to the quality of its Italian-made kitchens, has unveiled a completely new, and very sophisticated, showroom in Dubai. Located right in the centre on Sheikh Zayed Road, this showroom provides a major showcase where you can see and touch Arrex's most innovative and technological kitchens , aimed at "premium" clients. Among these there is also the Curvarossa model, with its innovative design and state-of-the-art technology, the result of a partnership with the Ducati brand that was already attracting visitors' attention during the recent Index International Design Exhibition in Dubai.

The Curva Rossa project is the fruit of an innovative approach, which was able to bring together Italian style, design, and functionality, characteristics which have made it possible for both of these brands to stand out in their respective markets. This synergy between the two partners results in a kitchen composed of slim, sinuous and seductive shapes. It's a completely original concept in which a sporty style, sophisticated design and innovation coexist in perfect harmony.

Inspired by the aerodynamic lines of the red motorbikes of Borgo Panigale, the new kitchen endorsed by Arrex and Ducati, marries the elegance and quality of the kitchen designer with the dynamic, winning design of the Bologna-based motorcycle manufacturer. The bases painted in bright red and tall units in pearly white, with a high-gloss finish, bring to mind the colours of the paints used on Ducati bikes. The doors, which are simple, linear and perfectly "minimal" in style, feature integrated handles flush with the door, and the antibacterial worktop in Natural Acrylic Stone makes the total look even cleaner, thanks to its finishing touches in black. The doors of the tall units have been designed to open smoothly and logically: the touch control mechanism means they can easily be opened automatically... by touching them anywhere on their surface.
The breakfast bar is held up by a slanting support, in the characteristic linear design and made of carbon. This is strongly evocative of the bike, and there is further technology and innovation in the electronic servo-drive opening system in the base cabinets, made in Ducati red.
To complete the Curva Rossa kitchen there's a concealed brushed steel hood, which incorporates an "up-down" mechanism that reduces to a minimum the space it requires, and makes this design still more original, functional and elegant. The induction hob is integrated into the carbon-plated work surface.
Conceived for those who dream of an exclusive "premium" design, Curva Rossa is set to win plaudits for its style and innovative functionality.

From now on the benchmark for Italian style and design in the United Arab Emirates can be found in the new Arrex Showroom.
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