- Claudio Domenicali, CEO of Ducati Motor Holding,
inaugurates new Ducati show room in Sau Paulo
- Ricardo Susini, Managing Director of Ducati do Brasil,
presents current range, branch marketing and industrial programmes
- CKD production continues at the assembly factory in
Manaus with DAFRA
- In Buenos Aires, at the 6th Salon Internacional del
Automovil, Volkswagen Argentina S.A. announce trade agreement for the
distribution of Ducati motorcycles in Argentina
Sau Paulo (Brazil) / Buenos Aires
(Argentina), 20 June 2013 - After inaugurating the new "Ducati do Brasil"
subsidiary in October 2012, Ducati's programme for expansion and growth in the
South American nations continues. The Italian motorcycle manufacturer has
become directly responsible for all management aspects of Ducati products in
Brazil including distribution and assistance.
Led by Managing Director, Ricardo
Susini, and assisted by Marco Truzzi as Service & After Sales Manager,
Ducati now controls the new branch based in Sau Paulo. The inauguration of the
new show room in the prestigious Avenida Faria Lima of Sau Paulo was an opportunity
for Ducati's attending management to meet the press, including Claudio
Domenicali, CEO of Ducati Motor Holding, Roberto Righi, Distributor Sales
Director DMH, and Riccardo Susini, Managing Director of Ducati do Brasil. The
company and new subsidiary confirmed the strategy presented nine months ago
regarding their development and growth plans for Brazil, third market overall
for medium-to-high capacity motorcycle sales.
The co-operation agreement with
DAFRA Ltda for CKD assembly of Ducati motorcycles in Brazil is also confirmed.
The Manaus factory is now fully operational with both Diavel and Monster 796
models being assembled, ready for delivery to a market evolving at a fast pace.
Brazil is a country in which Ducati is set to have an increasingly important
and strategic role, consolidating the positive trend of international growth
which has been a feature of this iconic motorcycle brand in recent years.
"The Brazilian motorcycle market is
one of the most interesting in the world, the third in size for medium-to
high-capacity motorcycles," declared Claudio Domenicali, CEO of Ducati Motor
Holding S.p.A. during the press conference. "Nine months ago we made some
promises and today we are here in Sau Paulo to confirm our commitment and share
with all the Ducatisti present in Brazil our plans for development and growth
in this important market. The inauguration of the show room and presentation of
the first motorcycles assembled at the Manaus factory confirm our commitment to
our Brazilian clients. Our aim is to guarantee the very best service possible
in terms of sales and after-sales as well as consolidating on the strategic
importance of this market for Ducati."
The day after the Sau Paulo
inauguration, the Ducati CEO travelled to Buenos Aires for the 6th Salon
Internacional del Automovil in Buenos Aires. During the event, Volkswagen
Argentina S.A. presented an important trade agreement to import Ducati
motorcycles into the South American country. From September 2013, motorcycles
will be distributed to Ducati dealers present in Argentina via the Volkswagen
Group subsidiary, underlining the development and growth plans the
Bologna-based firm also has for this region.
Speaking from Buenos Aires, Claudio
Domenicali said: "As further confirmation of our interest in the South American
market and our desire to make the most of its great potential, we have an
agreement with Volkswagen Argentina who, from September 2013, will import
Ducati motorcycles and distribute them via our network of Ducati dealers, which
is set to expand in the medium term. It is an important step which also
highlights the synergies and opportunities for development that has become
available to our brand by becoming a part of the Audi group."