- Ducati's CEO, Claudio Domenicali, unveils new Monster
1200, third generation of Ducati's iconic naked
- A "top model" catwalk for the incredible 1199
Superleggera, the ultimate representation of "Authentic Italian
Performance". Numbered, limited edition of just 500 almost sold-out before
- Walter de Silva, Head of Volkswagen Group Design, joins
Mr. Domenicali on stage to welcome the latest Ducatis and underline the
strength and uniqueness of Italian design
Milan, Italy, 4 November 2013 - The
"Leonardo da Vinci" Science and Technology Museum in Milan proved was the
perfect, high-impact venue for the preview of Ducati's 2014 range. The exciting
and incredible new motorcycles designed and built with a level innovation and
creativity unique to Ducati, are now ready to attract the thousands of
enthusiasts set to visit EICMA 2013, the 71st edition of the International
Motorcycle Exhibition at the International Fair at Rho, Milan, 5-10 November.
The press conference offered a
perfect opportunity for Claudio Domenicali, CEO of Ducati Motor Holding, to
illustrate the latest market trends and explain how Ducati continue to succeed
despite a persistently complex international economic crisis. For Ducati, 2013
has continued the same positive performance and growth achieved during the last
few years by the company, which joined the Audi Group in 2012. Ducati's new
2014 models exemplify how cutting-edge technology is being applied across the
entire range, further characterised by the unmistakable Italian design that is
set to attract more owners in new and emerging markets.
Of the four new models that
represent Ducati's industrial plan for 2014, three will be presented to the
public at EICMA 2013, while the fourth is expected to launch early next year.
The new "Supermid" offering in the Superbike family, the 899 Panigale, was
presented ahead of the Milan show with deliveries already in progress, while
the limited edition 1199 Superleggera, which introduces levels of engineering
and technology that set a new benchmark in the industry, now enjoys its first
public showing. More than two decades and 270,000 extremely satisfied owners
after its initial launch, the third generation of the iconic Ducati Monster is
now unveiled as the brand new Monster 1200, providing as much breath-taking fun
as before, with a versatility and modern relevance that make it even more
Ducati than ever.
"For Ducati, EICMA is a key,
strategic event," said Claudio Domenicali, CEO of Ducati Motor Holding, during
the presentation press conference. "Despite the slow market, Ducati looks to
the future with optimism and confidence, implementing both a major product
development plan and constant technological innovation. Data from the first nine
months of 2013 shows that the same momentum that has enabled us grow over the
last three years is being maintained and we fully expect to repeat the
achievements of 2012, a year in which Ducati broke all previous records in
terms of sales, output and revenues. Three of the stunning new models for 2014
will be presented at our stand here in Milan and we are certain that the vast
‘Ducatista' fan base will be delighted with them. In addition to the 899
Panigale, which will be making its official public debut, we will also be
presenting the 1199 Superleggera, an incredible motorcycle engineered to levels
of technology and performance never seen before on a production bike. Only 500
of these individually numbered motorcycles are being built, and 90% of them have
already been sold, even before its official presentation. And finally, comes
the long-awaited new Monster 1200, a sports bike that with its advanced
technology, is also perfect for everyday use. Rider-friendly with enhanced
safety and always a sure source of endless enjoyment, it also provides the
sophisticated character and thrill of being a true Ducati."
Also speaking on the Ducati-EICMA
2013 press conference stage was Walter de Silva, Head of Volkswagen Group
Design. His outstanding career has earned him a Compasso d'Oro and seen him
receive many prestigious design awards. De Silva was honoured to be present at
the unveiling of the new Ducati models, and underlined the key role that
design, and especially Italian styling, plays in every single product of the 12
brands in the Group, further expressing a particular fondness for the
two-wheeled gems built in Bologna.
"I'm delighted to be here with
Ducati for the presentation of the new 2014 models," said Walter de Silva
during the press conference. "Above all, I am proud of how Italian design is
always as distinctive as it is successful. Indeed, design is a cornerstone of
the Volkswagen Group. My contribution to the Ducati Design Centre is a
contribution of process improvement and enhanced integration with the Group.
Together with Ducati, I am learning how to assess new motorcycle models, a
process that differs greatly from the world of car design in that rider and
motorcycle form a single entity. This is an exciting area that can lead to
outstanding results in terms of styling and in-Group synergy. Many Ducati
motorcycles, especially the latest models just presented such as the 1199
Superleggera or the new Monster 1200, epitomise the Italian style for which we
are renowned and revered worldwide."
The press conference for the
presentation of the new 2014 range also offered an opportunity to officially
confirm Ducati's racing plans for 2014. After an uncharacteristically poor
season, Ducati is now fully motivated in preparation for 2014 under the guidance
of recently appointed Ducati Corse General Manager, Luigi Dall'Igna. In MotoGP
the official Ducati Team riders will be Andrea Dovizioso and Cal Crutchlow,
while Chaz Davies and Davide Giugliano will compete the 1199 Panigale as
official Ducati riders for the 2014 World Superbike season.
The key moment of the press
conference was undoubtedly the unveiling of the long-awaited Monster 1200
welcomed enthusiastically by the large international audience of the "Leonardo
da Vinci" Science and Technology Museum.
More than two decades on from the
Monster's first unveiling, Ducati now introduce the iconic model's latest
generation with the 2014 Monster 1200 and 1200 S. Powered by the formidable,
Superbike-derived 1198 Testastretta 11° DS engine with an enhanced set-up for
mid-range power delivery and rideability, the brand new flagship of the family
presents an entirely new chassis and muscular design fully integrated with
Ducati's latest technologies.
High-spec brakes, suspension,
single-sided swingarm and lightweight wheels combine with Ducati's best-yet
ergonomics to offer the Italian manufacturer's most attractive Monster ever.
Super comfortable and introducing an innovative adjustable seat height, the
model also combines 8-level traction control, 3-level ABS and 3-level
Ride-by-Wire into Ducati's user-friendly, press-button Riding Modes.
Evoking the exciting memories of
past models such as the powerhouse S4R and S4RS, the 2014 Monster 1200 also
boasts an exclusive S model with 145hp and a ride-enhancing 92ft-lb of
high-accelerating torque, wrapped beautifully in a spec-impressive chassis that
tips the scales at 182kg (401lb) dry weight.
While the Monster 1200 is presented
in Ducati red with red frame and black wheels, the Monster 1200 S offers Ducati
red with red frame and glossy black wheels in addition to the striking scheme
of white with bronze-coloured frame and glossy black wheels.
Another major addition to the 2014
range is the 1199 Superleggera
. A dream motorcycle with levels of technology
and engineering that now sets the bar even higher for the world of production
motorcycles. The innovative project was introduced with an equally innovative
marketing strategy, which previewed the 1199 Superleggera via an exclusive
website, accessible by invitation only and intended to reward Ducati's top
customers. Its success exceeded all expectations and, to date, a staggering 90%
of the 500 motorcycles that will be produced have already been sold, with the
entire production run expected to be delivered by July 2014.
Ducati, always synonymous with
technology, high performance and lightweight construction, created the
challenge to build the 1199 Superleggera by giving its engineers free reign to
propose the most extreme and technologically advanced street motorcycle ever.
Internally referred to as "Project 1201", the challenge then delivered a
motorcycle specification never before achieved in a production machine.
The new machine combines a precious
cocktail of materials such as titanium, magnesium and carbon fibre to set the
highest power-to-weight ratio of any production motorcycle in history.
Producing more than 200hp and weighing-in with a dry weight of just 155kg
(341.7lb) (or 166kg "kerb weight without fuel", the same as a race-ready World
Superbike), Ducati showcase their innovative engineering and stylish approach
to design, while affirming the maxim: "Authentic Italian Performance".
In addition to the 2014 models,
Ducati also present new 2014 Accessory and Apparel collections, characterised
by technical clothing and the eye-catching Capsule Collection, which offers the
Ducati "lifestyle" look also for casual wear.
Ducati will exhibit at EICMA 2013 on stand G-60 in hall 18, Stand G - 60