Updates for Superbike, Monster and Streetfighter
With an impressive exhibition presence of approximately 400m2,
stand D-040 in hall 8 of Cologne's INTERMOT 2010 show now plays host to
exciting
new arrivals in the Superbike family in addition to new colours and
updates for
both the Streetfighter and Monster range. With new models, accessories
and
apparel, the Italian motorcycle manufacturer from Bologna is showing a
wide
range of new 2011 products at this major international show.
"We decided to consolidate our presence here in Cologne because we
believe in the importance of this exhibition event, which opens the
European
motor show season," stated Gabriele Del Torchio, President of Ducati
Motor
Holding, during the opening press conference. "Our presence at the show
is
proof of our commitment to customers in Germany and northern Europe, and
underlines our aim to expand in Germany, which is the second most
important
market in Europe for Ducati. For this reason we decided to preview here
some of
the new products scheduled for 2011, such as the new additions to the
Superbike
family with the 848EVO and 1198 SP, and new liveries for the
Monster
and Streetfighter models."
Gabriele Del Torchio also commented on the results of the first eight
months of 2010: "Despite a shrinking global motorcycle market, we have
used Ducati's
product policy and the quality of its distribution network to improve
both our
market share, now at 8.5%, and also to increase our sales by 5% compared
to
this period 2009."
A huge attendance is expected at the German show and visitors to the
Ducati stand are sure to admire the innovative and ground-breaking
Multistrada
1200, which made an immediate impact on the market upon debut in March
2010.
The current model will not undergo any changes for 2011, confirming its
proven
design and high standard of quality. INTERMOT is also the first European
event
to celebrate the Multistrada's victory at the "Pike's Peak International
Hillclimb", the famous annual race held high in the Colorado mountains,
where
riders have to quickly adapt to changing road surfaces. The Multistrada
on
which American, Greg Tracy, took victory has been specially flown in to
Cologne
from the US so that fans can share in this major celebration and see
further
proof of the Multistrada 1200's incredible versatility.
Important additions to the Ducati Superbike family are on show in an
exclusive preview of the 2011 range, including the new 848EVO
which
boasts 140hp and is equipped with Brembo Monobloc callipers and steering
damper. The performance-enhanced model celebrates the INTERMOT show by
revealing a stunning new "arctic white" livery with sporty red wheels
and red frame.
The standard 1198 is also ready to satisfy an ever more demanding
market, with the addition of Ducati Traction Control (DTC), the Ducati
Data
Analyser (DDA) and the brand new Ducati Quick Shift (DQS) fitted as
standard
equipment on all versions. For 2011, the improved 1198 is joined by the
exciting new 1198 SP, which enhances the previous 'S' version by rolling
out
equipped with DTC, DQS, DDA, Ohlins TTX rear suspension, slipper clutch
and
aluminium fuel tank in addition to the usual Ohlins front suspension,
forged
Marchesini wheels and lightweight carbon fibre components.
The 2011 Streetfighter is presented with a new arctic white colour
scheme while the Streetfighter S looks impressive in its new colour
schemes of
red with red frame or diamond black with racing black frame, both with
black
wheels. A black radiator cover on all versions completes the
Streetfighter's
aesthetic updates.
Enhanced comfort and safety, in addition to new colour schemes, headline
the main updates to Ducati's naked icon, the Monster. The entry level
696 gets
new 43mm Marzocchi forks and enhanced ergonomics, including 20mm higher
handlebars and a new rear sub-frame designed to accept the user-friendly
passenger grab-rail kit available as a Ducati Performance accessory. The
Monster 696 presents the two new colour schemes of "dark stealth" and
"stone
white", perfectly complementing the new matte chrome handlebar finish.
The
Monster 796, which was launched in April 2010 as an early entry model
year
2011, also adopts Marzocchi front suspension and continues its
incredible
success. Along with the Monster 1100, the 696 and 796 complete the 2011
range,
confirming the family's status as a style and design icon, backed-up by
17
years of Ducati Monster heritage.
INTERMOT will be open to the public until Sunday, 10 October.
