equalled the 2012 attendance record, attracting 65,000 Ducatisti, despite
lasting one day less.
unique Ducati event at the "Marco Simoncelli" Misano World Circuit ends
after 3 days of shows, thrills... and thousands of motorcycles
Scrambler area attracted huge crowds: for three days an uninterrupted flow
of enthusiasts waited their turn to get a sneak preview of the prototype
Misano Adriatico, 21 July 2014 - The
eighth edition of World Ducati Week, the international, bi-annual Ducati
gathering that attracts countless enthusiasts from the global Ducati community,
has been an outstanding success, able to thrill the tens of thousands of
motorcyclists who filled the "Marco Simoncelli" Misano World Circuit from
Friday 18 to Sunday 20 July in a sign of loyalty, passion and love for Ducati
and the legendary bikes built in Borgo Panigale, Bologna, Italy.
Their passion is best illustrated by
the figures: some 65,000 people attended this 3-day edition, equalling the
record set back in 2012 when WDW was a 4-day event. Participants arrived from
five continents and 56 different countries. And that's not all: 60% of
attendees at WDW2014 might have been Italian, but it's the other 40% who
confirm Ducati's truly global appeal. Some Ducatisti had made their way here
from the USA, Europe, Australia, Russia and India. Some had travelled from as
far away as Brazil, China and Malaysia. Others, amazingly, came from Gabon,
Iceland and Nepal, all united by a "Desmo" passion that, in an event of this
magnitude, is off the scale.
Three great days, the most intense
of which was Saturday 19 July, the day that drew in the biggest crowds. In
addition to the wide variety of events, the highlight of the day was the final
showdown of the Diavel Drag Race by Tudor which saw Ducati Corse riders (MotoGP
and SBK) battle it out on the starting straight of the "Marco Simoncelli"
Misano World Circuit on powerful Ducati Diavel Carbon bikes. Victory was
claimed by Regis Laconi (former official Ducati SBK rider), with Matteo Baiocco
(current Ducati SBK test rider) the runner-up. Third place went to Andrea
Dovizioso (Ducati Team), fourth to Michele Pirro (test rider for Ducati Team in
MotoGP). It was an exhilarating competition, placing pros of the highest
calibre, past and present, head to head: Troy Bayliss, Carlos Checa, Andrea
Iannone, Yonny Hernandez, Davide Giugliano and Chaz Davies together with "King"
Carl Fogarty and Pierfrancesco Chili.
Immediately after the race, in front
of a crowd estimated to be over 10,000 strong, all the riders, plus key
management - led by Ducati Motor Holding CEO, Claudio Domenicali, and Audi CEO,
Rupert Stadler - saluted the public in an impressive ride-past. Afterwards,
this last amazing night on the circuit was brought to a close by a thrilling
light and sound show.
The final day of this eighth WDW saw
thousands of Ducatisti and their bikes once again flood into the paddock of the
"Marco Simoncelli" Misano World Circuit, all eager to enjoy their last day
before heading home in the comforting knowledge that they'll all be back
together again in two years' time for WDW2016.
As expected, the Scrambler area was
a huge success, arousing considerable interest. This gave enthusiasts attending
WDW2014 an exclusive opportunity to enjoy a world premiere of the long-awaited
Scrambler Ducati. This latest Ducati motorcycle, expected to arrive in stores
early in 2015, attracted an uninterrupted procession of onlookers, with some
Ducatisti waiting hours under the scorching sun to enter the famous "yellow
container" and get a sneak preview (with a strictly no-photos, no-filming
protocol) of the prototype.
Yet WDW2014 was much, much more. In
addition to numerous events, the paddock area of the "Marco Simoncelli" World
Misano Circuit also hosted the Superbike Celebration, a display of the bikes
that have made Ducati history in the World Superbike Championship. There were
stuntman shows, riding courses, a chance to road test the new Monster 821,
autograph sessions with Ducati Corse champions (past and present) plus on-track
tests with the fantastic Audi R8 V10 and the new Lamborghini Huracán, not to
mention a lot of partying for everyone.
Yet the eighth edition of World
Ducati Week was essentially a peaceful, vibrantly coloured "invasion" of both
the "Marco Simoncelli" Misano World Circuit and the entire
Romagnola Riviera, with the desmodromic roar of countless Ducati
motorcycles providing the soundtrack to an exceptional international event.
These are the "figures" for which
this excellent eighth edition of WDW will be remembered:
people attended the circuit over three days
total of 10,192 laps were made by bikes and cars during WDW2014
photos were taken by staff photographers
attracted enthusiasts from 56 countries
200-metre-long BBQ - the famous "Rustida" - was set up in the Misano World
Circuit pit lane
lifeguards from the Romagnola Riviera and 25 Ducati Managers cooked
the piadina and sausages consumed by the WDW2014 public at the "Rustida"
different on-track events and shows took place over the three days
was the time taken by the procession of Ducati bikes to exit the "Marco
Simoncelli" Misano World Circuit and form the "parade" heading for
participants answered 13,000 quiz questions (with a Ducati theme,
naturally) in the 3-day "WDW2014 Treasure Hunt"
digital contributions were posted on wdwlive.ducati.com during WDW2014
competitors in the Drag Race by Tudor possessed no less than 11 world
championship titles (4 WSBK, 2 Superstock, 2 Supersport, 2 World 125
Championships, 1 World 250 Championship) + 4 Italian titles (2 Superstock
and 2 Superbike)
Monster 821 bikes were ridden by 50 employees during the Racetrack Show
700 test rides of the new Monster 821 were completed during WDW2014
D.O.C. Presidents from 26 countries attended WDW2014
hours of live coverage was provided on WDW TV
were 360 minutes of live streaming on the Ducati YouTube channel
tread was taken off 16 Pirelli "Diablo Rosso II" tyres in the burn-out at
the end of the Diavel Drag Race by Tudor
35 hours in the Scrambler area:
- 4,000 people saw the new Scrambler Ducati
- 3,500 games of ping-pong and billiards were played
- 20,000 Scrambler bracelets and 6,000 badges were given
- 3,000 false moustaches and 3,000 flower necklaces were
distributed at the "Scrambler beach party"
- 803 limited-edition T-Shirts were sold
- 20 hours of live music were played by "Recrive"
journalists (130 Italian and 110 foreign) were present
WDW2014 enjoyed outstanding support
from its Main Partners, TUDOR, Termignoni and TIM, plus many other Official
Partners, including top brands such as Pirelli, Bosch, Shell and Canon. There
was also a long list of Technical Partners: Arai, Brembo, Cartorama, Dainese,
Element Case, Garmin, Gates, Givi and Samauto.
Once again, WDW was able to count on
the constructive help of the Town Councils of Misano, Cattolica Riccione and
the administration of the Republic of San Marino, who organised essential local
logistics and events for Ducatisti arriving from all over the planet. Last but
certainly not least, a key role was played by the "Marco Simoncelli" Misano
World Circuit, which has hosted every edition of WDW since the very first.