BUILT TO WIN
The 1098 R is the ultimate Superbike. The most advanced, most powerful twin-cylinder motorcycle ever built. It is the product of a team of designers and engineers focussed on one objective only—to win.

The 'R' is a race bike, pure and simple. Its competition specification and superior components together with advanced electronics and race-proven chassis technology deliver a level of performance that empowers you with confidence and capability. On the road, it distinguishes you as a connoisseur of high-performance motorcycles. On the track it promotes you to a higher level of riding and closer to realizing your dreams.

World Superbike rule changes mean that the road-going 'R' version is closer than ever to our factory race bike. The 1098 R is not a replica—it's the real deal. An incredible 180hp L-Twin Testastretta Evoluzione engine in a race-winning Trellis chassis set-up tips the scales at an unbelievably lightweight 165kg (364lbs) and comes with a race kit that introduces Ducati Corse's world championship winning traction control system.

Once again, Ducati raises the bar and sets the world standard for sport bikes while turning the heads and racing the hearts of enthusiasts throughout the world.

The 1098 R—Built to win.

A CULTURE OF WINNING
Ducati Superbikes, designed, engineered and built in Borgo Panigale, Bologna, have always represented the pinnacle of Ducati motorcycle technology and racing success. For Ducati, racing and winning are a way of life and a way of thinking for our designers, engineers and everyone at the factory. The unique engineering solutions they embrace are proven on the race track, where the only way to the winner's circle is with technical superiority and dependable performance.

The 1098 R is in form and function the culture and product of a company dedicated to engineering excellence and winning performance. Ducati have dominated World Superbike racing, winning 12 World Championships and taking the Manufacturers' title 14 times since 1990. Furthermore, Ducati have won more individual World Superbike races than all other manufacturers combined and have now proven its superiority by winning the 2007 MotoGP World Championship. The results speak for themselves.

NORTH AMERICAN EXCLUSIVES
In addition to the superior performance and technology the 1098 R has to offer, it will also be accompanied by the following items exclusively for North America:
  1. A full Termignoni exhaust system as well as a Ducati Performance ECU which will activate a traction control system similar to that utilized on the 1098 F08.
  2. A beautifully machined number plate on the upper triple-clamp signifying its limited production status.
  3. A special 1098 R owners kit will be shipped directly to the owner with the following items enclosed:
    1. Framed and autographed picture of the 2008 Ducati Xerox World Superbike riders with a plaque that corresponds to the owner's numbered bike.
    2. For the first 300 1098 R sales registered by May 15, 2008 Ducati North America will include:
      1. Two General Admission tickets to the Miller Motorsports Park World Superbike races on May 29 - June 1, 2008.
      2. Two VIP passes for the Miller Motorsports Park World Superbike races gaining the owner and one guest entrance to a series of exclusive Ducati events being held during the race weekend.
The tickets and passes are intended exclusively for the 1098 R owner and one guest. They are not transferable and have no cash value.

Contact your 1098 R stocking dealer today or click on the 1098 R Priority Reservation banner above to secure the reservation of your 1098 R today.

2008 MSRP $39,995 ($44,995 CDN)


The 1098 R engine represents the finest twin-cylinder technology in the world. It produces 180hp (132.4kW) at 9,750rpm and 99.1 lb-ft (13.7kgm) of brute torque at 7,750rpm in standard mode and an astonishing 186hp when using the supplied race kit (intended for track use only).
The 1098 R chassis and suspension components are the results of detailed study and a performance first priority approach to development.

For the first time ever on a production motorcycle, a true competition-level traction control system comes integrated into the 1098 R electronics as standard equipment.


RACING KIT
The 1098 R comes with a race kit (intended for track use only) which boosts power output from 180 to approximately 186hp. The kit consists of a full 102dB Termignoni race exhaust and a dedicated ECU. The ECU not only has reconfigured mapping to suit the racing mufflers, but also initiates the system dialogue that controls the DTC (Ducati Traction Control) system. The 1098 R is the first ever production bike to be fitted with a true competition-level traction control.

The DDA package, supplied with the 1098 R, consists of a real analysis system for data gathered during rides or track sessions. The kit, normally used only on race bikes, enables riders to thoroughly analyse the performance of their Ducati and the effectiveness of their driving style.
 
 
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