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The creative process involves that fragile balance between rationality and madness. We talk to Jérémy Faraud, Ducati Style Centre designer and creator of the Streetfighter V4, for which his inspiration came from the craziest ‘baddy’ of all: the Joker.
Massimo Vignelli è ritenuto da molti il più importante graphic designer del 20° secolo. Progettista del sistema di wayfinding della Metropolitana di New York, Massimo appone la sua firma anche su un momento cruciale della storia di Ducati Motor Holding.
Both Ducati and Lamborghini have innovation and performance in their DNA. Racing technologies have been pushed to the limit, but in recent years both brands have also applied their design and engineering experience to extreme projects, such as Multistrada and Urus.