Ducati has a long history of product innovation, developing mechanical and electronic solutions that have improved the motorcycle riding experience. Over time Ducati has been able to take the relationship between the rider and the bike to higher levels, creating an increasingly "connected" experience between the two sides. 

"Ducati is a global brand with a potent Italian soul: sporty spirit, excellent design, love of beauty, an ability to arouse strong emotions and offer unique experiences".

Claudio Domenicali, CEO Ducati Motor Holding