The Italian market was particularly buoyant, ending 2017 with 12% growth (8,806 motorcycles delivered).
The upward trend was also evident in Europe, where Ducati increased bike deliveries by 4% to a total of 31,123. Ducati also grew on the Spanish market, where sales rose by a considerable 28.3%.
In the USA - which remains Ducati's biggest market - deliveries were up by 1.3%, with bike sales totaling 8,898. In Argentina, the growth rate reached a stunning + 66%.
In Asian markets Ducati delivered a total of 5,805 bikes, also strengthening its position in China (+ 31%) where the dealership network doubled in size from 9 to 18.
“Despite a shrinking global market, we've succeeded in increasing our market share. We've expanded significantly in both consolidated markets such as Italy and Spain and in strategic emerging markets like China and Argentina. This is thanks to a range capable of generating loyalty among Ducatisti all over the world yet also winning over new customers with models such as the SuperSport, Multistrada 950 and the Scrambler family. Moreover, the sales success of the 1299 Superleggera and 1299 Panigale R Final Edition confirm our technological and brand leadership in the high-end sport bike segment”, added Andrea Buzzoni, Global Sales and Marketing Director.