Joshua Tree: where nature becomes inspiration.

Located in the heart of the California desert, Joshua Tree National Park feels like a place from another world. Nestled between the Sonoran and Mojave deserts, far from the beaten path, its wild and untouched beauty has always made it an irresistible destination for explorers, outdoor enthusiasts, and free spirits. The monolithic rocks emerging from the ground and the yucca trees—the famous Joshua Trees—stand like living sculptures in a surreal landscape, sparking creativity and a deep connection to the most authentic essence of the places.

It is precisely this magnetism that has made Joshua Tree the perfect setting for the Ducati Scrambler world, choosing this iconic location back in 2015 for one of its first official photo shoots. Since then, the bond between this landscape and the Scrambler has only strengthened, culminating today in the launch concept of the new Scrambler Ducati 10° Anniversario Rizoma Edition. A return to the roots that is not just a tribute to the model’s history, but also a reflection of the stylistic and creative journey that Ducati Scrambler has undertaken over ten years.

The perfect backdrop to tell the story of a motorcycle and a lifestyle.

With its timeless atmosphere and the contrast between the rugged geometries and the warm tones of the desert, Joshua Tree is not just a setting, but a true co-protagonist that embodies the values of creativity, exploration, and rebellion that have always defined the DNA of Ducati Scrambler.

Here, every natural detail seems designed to spark imagination: the shadows stretching between the rocks at sunset, the colours intensifying as the evening approaches, and that feeling of being on another planet. When Ducati chose Joshua Tree for the 2015 Scrambler Icon shoot, it was to capture the true essence of the model: a bike that transcended conventions, with simple, essential lines, projected towards freedom and adventure.

A return to the roots and a journey into the future: Joshua Tree and the Scrambler Ducati 10° Anniversario Rizoma Edition.

Returning to Joshua Tree for the shooting of the Scrambler Ducati 10° Anniversario Rizoma Edition is a journey through time, celebrating the model’s roots but with a new perspective. For this special anniversary, Ducati entrusted the design to Rizoma, which took inspiration from the suggestions of Joshua Tree to highlight the connection between the motorcycle and the landscape, and bring the Ducati Scrambler into a new era.

The desert, with its sculpted surfaces and almost alien colors, once again, proved to be the perfect stage to tell the story of the Ducati Scrambler’s evolution. In its innovative Metal Rose color, with warm and metallic tones inspired by the Californian park, the Scrambler Ducati 10° Anniversario Rizoma Edition moves through the desert from dawn to dusk, always adapting to its shifting colors. A dance that celebrates progress and leads to a future where inclusivity, breaking stereotypes, and freedom of expression reign supreme.

Joshua Tree: where nature becomes inspiration.

SCRAMBLER DUCATI 10°anniversario RIZOMA EDITION