Our future
is now

Claudio Domenicali CEO Ducati Motor Holding S.p.A.

Claudio Domenicali Editorial

In facing the challenges that have arisen during its 90 plus years of history, Ducati has never backed down. Quite the opposite in fact, as our very DNA as a company sees us exploit times of change in order to rethink, evolve, and make the necessary transformations to ensure we are always ahead of the times.

In this sense, 2020 could have been one of the most negative years in our history. We were forced to stop production for seven weeks, peak-season. We had to go out on track without the support of our fans and the world’s Ducatisti even had to go without their favourite event of all, World Ducati Week. Despite this, we did not lose heart but intensified our efforts, transforming a difficult moment into yet another turning point in Ducati history.

We have rethought all our work processes with a view to smart working and strengthened our technological infrastructure to improve the company and protect the health of staff. We have launched Ducati Cares, to allow all our customers to enjoy the professionalism and quality of Ducati dealers in complete safety. We had a record second half year, which saw us improve with respect to initial forecasts and consolidate our growth across various markets. And we also, and above all, brought Ducati Corse back to the top of the MotoGP World Championship, winning the Constructor’s World Title for the second time in our history. 

This is an important milestone for the entire company because it highlights the validity of the technological innovations we have developed in recent years, transferring these from the Desmosedici GP so as to enrich all our production bikes. The 2021 range is a wonderful example of this, with products that feature absolutely cutting-edge technical and technological content. Like the Multistrada V4, the fourth generation of a family that, since its conception, has never ceased to amaze us. Today’s model fills us with enthusiasm and pride as it marks a turning point, not only for Ducati but for the entire motorcycle industry. Or the exuberant Diavel 1260 Lamborghini, the result of collaboration between two Motor Valley giants, or the new Monster, the latest incarnation of our iconic naked, more compact, lightweight, and stripped down than ever before.

An incredibly advanced range of products that take our values of Style, Sophistication, Performance and Trust to new heights.
Deliveries of the Multistrada V4 have already begun and, over the coming months, more 2021 Model Year bikes, including the new Panigale V4 SP, SuperSport 950, XDiavel and Scrambler® Nightshift, will arrive in Ducati dealerships. I cannot wait for you to be able to admire them for yourselves. Or, for those of you who have wasted no time, for the bikes to arrive in your own garage.

To make the wait more pleasurable, I leave you with this, the latest issue of our Redline Magazine. This edition brings together the best stories of the past year while highlighting our ability to always look ahead. To never stop building the future, even when things get difficult.

And so, happy reading everyone. I also sincerely hope that whatever challenges may arise this year, you, together with Ducati, are able to accept them, tackle them and overcome them. 

Claudio Domenicali
CEO Ducati Motor Holding S.p.A.

 

Redline
Cover Stories

A selection of the most exclusive content from the latest Redline Magazine.

Subscribe to the Ducati newsletter

By entering your email address you will always be up to date with the latest Ducati news and promotions.

At any time you can complete your registration and create your profile on MyDucati section to receive personalised communications and access all features. 

You consent to the processing
Enter a valid email address