Mr. Domenicali, why, at a time like this, might Motor Valley be able to play a more important role than ever before?
D- We are living in times of great change. Times in which digitalisation, artificial intelligence and robotisation will drastically change the profile of industrial manufacturing. It will be increasingly possible to replace manual jobs with collaborative robots and a growing number of current jobs will face competition from machines. This is why it is important to continue to invest in expertise. It is essential that the Motor Valley area is strong in terms of its development of technology and expertise, and that this is as distinctive and specific as possible.
Motor Valley comprises a wide variety of companies. How can this diversity translate into added value?
D- Motor Valley represents Made in Italy excellence in the automotive and industrial production chain, and the association is a project that highlights a region’s ability to network and promote the unique products for which it stands out on the international stage. Every brand has its particular characteristics, but the main common denominators are a real passion for competition, which has allowed, and continues to allow us to develop technology and innovation, and a love for design.