Claudio Domenicali Editorial
In facing the challenges that have arisen during its 90 plus years of history, Ducati has never backed down. Quite the opposite in fact, as our very DNA as a company sees us exploit times of change in order to rethink, evolve, and make the necessary transformations to ensure we are always ahead of the times.
In this sense, 2020 could have been one of the most negative years in our history. We were forced to stop production for seven weeks, peak-season. We had to go out on track without the support of our fans and the world’s Ducatisti even had to go without their favourite event of all, World Ducati Week. Despite this, we did not lose heart but intensified our efforts, transforming a difficult moment into yet another turning point in Ducati history.
We have rethought all our work processes with a view to smart working and strengthened our technological infrastructure to improve the company and protect the health of staff. We have launched Ducati Cares, to allow all our customers to enjoy the professionalism and quality of Ducati dealers in complete safety. We had a record second half year, which saw us improve with respect to initial forecasts and consolidate our growth across various markets. And we also, and above all, brought Ducati Corse back to the top of the MotoGP World Championship, winning the Constructor’s World Title for the second time in our history.