Ducati

Ducati

 
 

1961-1989 room

From the American dream to the superbikes

The 1960s marked the beginning of a colourful era. Technological progress, with the space race and the development of computers; explosions of creativity with rock music, films from New Hollywood, and Pop Art. These were times characterised by new found freedom, transgression and the fight for ideals.
The mass production of cars took away from the motorcycle's social role as a means of transport. Following the lead of American bikers, the motorcycle became a form of expression for the young generation, a travelling companion for a life on the road.
From the 1970s, with the arrival of the superbike, the recreational aspect was even more pronounced, and the motorcycle became a real item of sports equipment, even more so with the success of the superbikes in the 1980s. Thus, in the public's collective imagination, the motorcycle assumed the role of a vehicle built for fun and freedom, an image that has remained ever since.

450 scrambler
Rebel Icon

With an off-road character, Scrambler became a must for youngsters looking for new trails. Ducati launched it in 1962, when American importer Joe Berliner requested a dirt track motorcycle for customers in the US.
Since 1968, a wide handlebar and dirt track tyres were matched with a teardrop tank and innovative colours. The Scrambler phenomenon exploded in Italy too, becoming the most sought after motorcycle for the new generation, thanks to an agile chassis, a versatile engine, and an unmistakable line.

Installation - The installation evokes the mood and icons of the time with a collage of representative images.

750 GT
The First Superbike

The 1970s saw the arrival of superbikes in the two-wheel world market. To compete with Japanese manufacturers, engineer Fabio Taglioni designed a new L-twin cylinder engine with bevel gears, able to excel both on the road and on the racetrack.
The 750 GT was the first twin cylinder Ducati road bike. Production started in 1971. Powerful and elegant, it would become the foundation for the SuperSport Desmo version in 1973, displayed at the Guggenheim Museum in New York among the most beautiful motorcycles of all time.

Installation - The installation underlines the importance of the «Ducati voice», transforming the sound wave produced by the noise of the engine into matter.
The sound wave is shown on the wall, starting with its abstract representation on the accompanying screen.

Trellis frame
Heart of steel

Together with the twin cylinder engine and desmo system, the trellis frame is one of Ducati's pillars. The first steel tube trellis frame appeared in 1979 on the 500 Pantah. The following year it was redesigned by Taglioni for the 600 TT2 racing bike, with its weight reduced to just 7 kg.

Installation - The installation suggests a parallel between the shape of the frame and a hypothetical constellation that, like the stars, guides Ducati design.

750 F1
Italian Attitude

The technical renewal of Ducati, started with the Pantah series, continued in 1985 with the launch of the 750 F1. The model represents a pillar in the brand's history: the extreme super sport bike.
The 750 F1 makes the most of the chassis used by the Ducati TT1 and TT2 competition bikes, becoming more compact, easier to handle, and fast, with an all Italian flavour, underlined by the green, white and red colours. It was Fabio Taglioni's swan song, as he retired after completing the project.

Installation - The installation amplifies and underlines the Made in Italy concept with the stylisation of a flag and its simulated movement.

750 Paso
Red Seduction

The Paso 750 was the first Ducati designed by Rimini native Massimo Tamburini, who gave it a dynamic and captivating line. The name is a tribute to Renzo Pasolini, the unforgotten rider who died during a race in Monza in 1973.
Soon the bike became a symbol of 1980s design and represented the brand's entry into the field of industrial design. Red was also introduced as Ducati's official colour, the same that still today distinguishes the sport bikes from Borgo Panigale.

Installation - The attention to design and strong red of the first bike designed by Tamburini is reiterated with the reproduction of designs and studies made at the time.

Elefant
Ducati Thunders at Dakar

Starting in 1984, the Ducati Elefant was the top performer in African races, such as the Paris-Dakar, the Atlas Rally in Morocco, and that of the Pharaohs in Egypt.
Made by the competition division in Borgo Panigale, the Ducati L-twin cylinder had special pistons, a reinforced clutch and magnesium details. With 904 cc and 85 HP, it could travel at 200 km/h across the long desert trails of the toughest, most famous races in the world. Victory came at Dakar with Italian specialist Edi Orioli in 1990, he then repeated the feat in 1994.

Installation - The installation recalls the Cagiva's participation in the epic Paris-Dakar.
The screen associated with the installation shows a documentary of the time.