Ducati, together with Puma, for the Central Saint Martins College MA Fashion Course student grant
Always attentive to new trends and new talents, Ducati enthusiastically accepted Puma invitation to support the student grant of the prestigious Central St Martins Fashion College. At the Central Saint Martins MA Fashion Course show (the event took place on February 20th at London’s Natural History Museum) students had the chance to win a grant to fund their studies and research.
Ducati and Puma have joined up for this initiative, that in 2009 has had, as its study and research topic, the restyling of the motorcycle jacket. An interesting choice and very much in line with current fashion trends which has allowed these two icons of the world of “lifestyle” to work closely together to support the 2009 student grants.
Once again the student grant was a financial award worth £14,000. With the award comes an important level of visibility for those jackets created as part of the competition. Puma will in fact produce the winning students’ jackets, show and distribute them in the “Puma Black Stores” and in selected fashion stores across the globe from August 2009.
The four winning designs were seen on the catwalk during London Fashion Week, along with other apparels and accessories from the Puma/Ducati line and Evisu black denim range. The grant winners were announced by Tyson Beckford and Puma Vice-President Melody Harris – Jensbach during the evening at the Natural History Museum.
“Ducati has always been very attentive to new trends, to creativity, to design and to the recognition of new talents,” declared Gabriele Del Torchio, Ducati’s President and CEO. “Our key role in the “Central Saint Martins Bursary Award” has proved the level of attention we pay to these values, linking our brand and our coolest product to another significant “lifestyle” icon that is Puma.”
“Our partnership with the Central Saint Martins College is of great importance to Puma and we highly value the creative force that regularly takes a new perspective on our key product initiatives” says Vice President Melody Harris – Jensbach, “We are glad that Ducati, a long-time partner of ours, has decided to support our commitment”
Ducati also donated three brand new Monster 696 bikes, without doubts the coolest and most emblematic of the Bologna-based manufacturer’s machines. Three students, guided by Professor Louise Wilson (Course Director), used the ideas incorporated in their thesis to create three uniquely personalised bikes that will be auctioned through PUMA® Creative’s website from March 2009. All money raised will be put back into the MA Fashion Course.