Ducati Caffé Dubai opening

May 25, 2012

Ducati opens its first Caffè in the UAE with Ducati GP star, Nicky Hayden in attendance

AD Group, one of the region's top retailers has opened the first Ducati Caffè in Dubai Mall, on Friday, May 25, 2012. The event was attended by Ducati Team rider and former World Champion, Nicky Hayden, Apparel & Brand Development Director at Ducati Motor Holding, Lucio Attinà and the President of AD Group, Abdul Aziz Al Dawihi along with VIPs, UEA Ducati senior management, Dubai Mall management and members of the media.

Ducati, the iconic Italian motorcycle manufacturer extends its lifestyle brand with the opening of the first Ducati Caffè in the UAE. Ducati Caffè is a true culinary destination with a new concept of a restaurant, lounge and coffee bar that conveys the core values of the Ducati brand. Offering a unique and multisensory experience, diners will enjoy authentic Italian food and beverage, where they immerse themselves in a traditional tasting experience in a cool, contemporary and sporting atmosphere. In addition to the mouth watering food and beverage, the exclusive Ducati brand collection of apparel and merchandise is available in the "shop in shop" area.
The Ducati Caffe in Dubai Mall is built up in a 410 square meters open space on two levels, with modular lighting effect. LCD monitors, on which images of the Ducati's world, Italian fashion and style can be viewed. Background music and live performances add to the overall atmoshpere. The Caffè's main attraction is the wall mounted Ducati Superbike.
Ducati Caffè has been licensed in the Middle East to AD Group, one of the regions' top retailers owning and operating numerous hospitality and fashion outlets including the famous Arabian Oud perfumery. AD Group's unique and exclusive portfolio includes a network of more than 800 retail outlets within the GCC and world famous cities like London, Paris, Madrid, Moscow, and Kuala Lumpur.
"We are very excited to expand the Ducati Caffè concept into the UAE with the AD Group and delighted that the first location is in Dubai," said Lucio Attinà, Apparel & Brand Development Director at Ducati Motor Holding. "This city is vibrant and sophisticated and the perfect environment for a premium brand like Ducati. We are proud to be here as ambassadors of "Made in Italy" excellence, and very happy to launch this new adventure with such an accomplished partner."
"This part of the world is important for the Ducati Team, considering that Qatar hosts the season-opening race and the championship's only night race, and it's a pleasure to get to visit in a more relaxed setting." said Nicky Hayden, Ducati Team rider and former World Champion. "I'm really impressed by the Ducati Caffè concept, and I think the one here in Dubai is a great example of the potential. Thanks to everyone who showed up for the opening, and of course thank you to Mr. Al Dawihi for the invitation, and good luck to AD Group for the other Ducati Caffès they have planned."

Extensive research has been conducted over the years to provide Ducati Caffè guests with the finest selection of traditional Italian food available. Only the freshest produce are served, Grade A products that meet the highest standards of quality. But quality food and beverages are only one aspect of the Ducati Caffè experience. The chain prides itself in offering an exceptionally clean and an attractive environment, along with courteous, efficient service.

"We are very excited about establishing the Ducati Caffè in Dubai. I am a huge fan of the brand myself and feel confident that it will be positively received here," said Abdul Aziz Al Dawihi, president of AD Group. "Ducati Caffè is designed for people who want to live every moment to the fullest and who enjoy a lifestyle which encompasses culture, work and leisure. It is an ideal destination for everyone from Ducati and sports (motorsports) fans as well as food and coffee loving individuals. Dubai Mall is just the beginning; we are planning to open several Ducati Caffès in the region within the next 2 years, within the major shopping destinations of Abu Dhabi, Kuwait, Beirut, Riyadh and Jeddah." Al Dawihi added.

Ducati Caffè is located on the ground floor, opposite the ice skating rink at Dubai Mall and it is open daily from 10 am to midnight.

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