Ducati has been selected to be an active participant in this project, strongly desired by the Italian Ministry of Foreign Affairs, to emphasise how design is one of the major assets for the promotion of Italy across the globe.
With 100 events, simultaneously in 100 cities around the world, the "Italian Design Day" is the result of a close and constructive cooperation between the Ministry of Foreign Affairs and International Cooperation, the Ministry of Cultural Heritage and Activities and Tourism, the Triennale di Milano, the Association of Industrial Design (ADI), the Golden Compass Foundation, Salone del Mobile Milan and ICE Agency. It also involves major players that are representative of Italian high-quality design, Ducati included.
In the same day, at the seat of the Ministry of Foreign Affairs, the inauguration of the "Percorso Compasso d'Oro" took place: an exhibition that showcases those products that have received the prestigious ADI "Compasso d'Oraro Intenational Design Award". The exhibition will remain on view at the Palazzo della Farnesina for 12 months.
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