Ducati on Megafactories

May 19, 2011

Ducati to feature in National Geographic’s new Megafactories series

Ducati will feature in the new series of National Geographic’s popular TV program, Megafactories, with an episode dedicated to revealing how the Italian factory created the innovative and highly technological Multistrada 1200 S.

 The 55 minute program, which was recorded entirely at Ducati’s headquarters in Bologna and surrounding areas, is a “must see” for any motorcycle enthusiast. Interviews with all key personnel involved in the Multistrada project, from Ducati President and CEO, Gabriele Del Torchio, to his team of designers, engineers, technicians and line workers, provide an exciting insight to the Multistrada story and an incredibly detailed view behind the scenes of the planning, design and engineering process of the famous factory in Bologna. Underlining the exclusiveness of the Megafactories material, camera crews were even allowed normally forbidden access to the top secret Ducati Corse racing department to reveal how the innovative 4-bikes-in-1 Multistrada combined technologies developed in the world of racing to set new industry benchmarks for road-going motorcycles.

National Geographic capture the passion of the famous Ducati brand and the strength of its loyal community of fans while documenting an in-depth and fascinating account of the concept, design, development, manufacture and assembly of the award-winning Multistrada.

The Ducati episode of Megafactories will be premiered on Sky’s National Geographic Channel in Italy on 30 May and across Europe throughout June and July.

Stay tuned for more info on broadcasting.
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