EICMA 2013 visitors award brand new Ducati Monster 1200 “Most Beautiful Bike of Show”


Over 10,000 voters awarded the Ducati Monster 1200 “Most Beautiful Bike of Show
Perfect debut for the third generation of an iconic Ducati model, which has sold over 275,000
Massive public attendance closes EICMA 2013 on a positive note for Ducati and the market

Ducati's brand new Monster 1200 has been voted "Most Beautiful Bike of Show" on the closing day of the EICMA 2013 International Motorcycle Show in Milan. The survey, organised by the Italian publication, Motociclismo, attracted over 10,000 participants and has become an annual tradition at the highly important show and a valuable and prestigious award.

The Ducati Monster 1200 was the clear winner of the award followed by the MV Agusta Turismo Veloce 800. The result rewards Ducati for its continuous development of new models with latest technologies, an initiative that has helped the company (a member of the Audi Group) to repeat the positive sales trend enjoyed in recent years, with 2013 on course to maintain the Italian manufacturer's record sales set in 2012.

The prestigious award was announced at the end of the show, when Corrado Capelli (President of ANCMA) Piero Bacchetti (President of Edisport Editoriale) and Massimo Bacchetti (Editor of Edisport Editoriale) presented the award to Ducati Motor Holding's Director of Marketing, Diego Sgorbati.

The "Most Beautiful Bike of Show" award closed an incredibly busy event which saw over 500,000 vistors view the many halls of exhibitors at Fiera di Milano-Rho, a positive signal to the industry and to a motorcycling market particularly affected by the global economic crisis. The public's appreciation of Ducati's latest offering closed an equally busy week for Ducati, which started in style on Monday with the unveiling of the Monster 1200 at the spectacular "Leonardo da Vinci" Science and Technology Museum in the centre of Milan.

More than two decades and 275,000 sales after the Monster's very first unveiling in Cologne, Ducati has introduced the iconic model's third generation with the 2014 Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine with an enhanced set-up for mid-range power delivery and rideability, the brand new flagship of the family presents an entirely new chassis and muscular design fully integrated with Ducati's latest technologies.

The Monster 1200 and 1200 S will become available in Ducati Dealerships from early 2014.