The 2016 EICMA public declares the Ducati SuperSport “most beautiful bike of the Show”


31.4% of voters deem the new Ducati SuperSport “queen” of the Show

The Ducati SuperSport is the most beautiful bike of the 2016 EICMA show. As the 74th edition of the Milan exhibition draws to a close, the public that has crowded the Halls of the International Milan-Rho Trade Show District over a five-day period has declared the queen of the bikes on show. The result is thanks to the "Vote and win the most beautiful bike of the Show" survey, organised by Italian magazine Motociclismo. Now in its twelfth edition, the survey has awarded the prize to Ducati on eight occasions (including the last four editions), with bikes that, right from their first appearance at the show, have set a new reference on the international motorcycling landscape.

More than 12,000 fans expressed their preference and the SuperSport was deemed best-looking bike by both the visitors to the Show and the users of the "Motociclismo" website. The new Ducati sports road bike secured first place, receiving 13.2% more votes than the second-placed bike.

The votes were counted on Sunday 13 November, the final day of the Show, at the "Motociclismo" stand, in front of a large crowd and in the presence of Caterina Tartufari, (EICMA Project Manager), Piero Bacchetti (President and CEO of Edisport Editoriale), Federico Aliverti, (Director of "Motociclismo") and Julien Clement (Ducati Design Centre Senior Designer and Designer of the SuperSport) who received the award on behalf of the Bolognese motorcycle manufacturing company.
The "most beautiful bike of the Show" prizegiving comes at the end of an intense week of exhibitions and events, with overall visitor numbers that are set to exceed those of 2015.

From day one of the show, the public flocked to the Ducati stand. Seven key models were presented, five Ducatis (from the exclusive, hyper-technological 1299 Superleggera, to the new Monster 797 and 1200, the new Multistrada 950 and, of course, the SuperSport), and two Ducati Scramblers (the Desert Sled and the Cafè Racer). Seven new dream bikes that have played a starring role during the 74th edition of EICMA.