Ducati Scrambler to debut at WDW2014 for the WDW participants

 
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  • The new Ducati Scrambler will be at Misano, July 18 - 20, at World Ducati Week 2014

  • "Scrambler Beach Party" planned for Friday evening, 18 July

  Following the success of the Borgo Panigale event dedicated to its staff, Ducati intends offering the community an exclusive premiere of the new Ducati Scrambler in its prototype form, a private viewing reserved for all Ducatisti at the World Ducati Week 2014.

Nonconformist, affordable and essential, the new Ducati Scrambler reincarnates the values that made the motorcycle famous between the 60's and 70's, but in a totally renewed, contemporary style.
From July 18th to 20th, the Scrambler will be hitting the scene at the Misano World Circuit "Marco Simoncelli" along with a laid back, beach party feeling, plus music, longboards and the yellow container which houses the prototype of the new model, ready to be revealed to the Ducati community. Yet another reason not to miss WDW2014 which reaches its eighth edition this year, as ever ready to welcome thousands of fans from all corners of the world with countless surprises and activities planned to galvanize the three-day event and make sure it's "red" with passion.

On the evening of Friday July 18th the Ducati Scrambler will take centre stage during the "Scrambler Beach Party". Open to everybody, the party kicks off on at Opera, on the beach of Riccione. And it's thanks to Ducati employees in Borgo Panigale that we had the idea to celebrate the new motorcycle in true Scrambler style.

The Beach Party will be the finish line of the big Ducati Parade, that will start from the circuit. (more info here)

How the Scrambler project has evolved, plus all the innovations and videos related to the project can be viewed on the http://www.scramblerducati.com website and content can be shared using the #scramblerducati hashtag. A new episode in the Scrambler story is just around the corner.

 The event can also be followed via the dedicated Facebook page: www.facebook.com/worldducatiweek or by using the #worldducatiweek hashtag via @ducatimotor on Twitter or Instagram.

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