On Sunday, September 22, the inauguration event of the new Worcester store occurred. Carl Fogarty himself cut the tape in front of hundreds of fans.
The new dealership of almost 6000sq will host the entire Ducati and Scrambler range as well as accessories and apparel. This is the fourth store opened by the DML group, the largest dealer group in the UK, already owner of Ducati Manchester, Ducati Stoke and Ducati Preston.
At the opening event there was live music and a special guest: Carl Fogarty, a four times World Superbike champion and Ducati legend, who had the honour to cut the red tape of the new Worcester store. More than 700 fans gathered to assist at his interview; all of them were excited for the opening of Ducati in an area in which the brand was not available yet. Ducati UK has the opportunity to offer a better service to existing clients and to present itself to new and potential customers.
At the party, Tim Maccabee was present, the Managing Director of Ducati UK, who showed enthusiasm for the new store, believing it is going to be a popular destination for all Ducati fans.
This location incorporates the latest Ducati corporate design and features the newest technology in LED Lighting. The Worcestershire dealership is located in the old part of the town, close to some of the best biking roads in the UK, perfect for a test ride. The staff feels ready to welcome new clients and to take care of them.
By clicking here, it is possible to do a 3D virtual tour of the dealership!