A mark shaped by the elements that live at the heart of our story: our identity, the number one hundred, the curve, the milestone dates, the Italian tricolour.

The name Ducati states who we are.

The number one hundred, the milestone we are celebrating, is drawn in the same typeface that gives our motorcycles their names, a tribute to who we have become.

A line cuts through the number and reveals its soul: the curve, the same one that runs through the Ducati shield. It is the thrill of leaning into a corner, sharp and intense. It connects past and present and opens the way forward. It is the curve that reveals a new horizon, whether you're riding solo, with someone special, or with fellow Ducatisti.

1926 - 2026 marks the span from Ducati’s birth to today, the brightest moment in our history.

Finally, the Italian tricolour honours our Italian roots and, above all, our unbreakable bond with Borgo Panigale.

The Ducati100 mark could only be born in Borgo Panigale, within these walls, among these people.

Just like our bikes, it was shaped by that healthy competition that sparks creativity and brings the best ideas to life.

Since only those who live the passion of Borgo Panigale every day can capture every nuance, we asked our creative designers to distil a hundred years of history into a single sign.

Through ideas, experiments and shared solutions, this is the symbol we chose to tell our story, and it will accompany us throughout 2026.