The Journey Elevated to Art, Celebrating the Centenary
Ducati celebrates its centenary by reimagining the 19th-century Grand Tour in a contemporary key. This is not just a journey across Italy, but an exploration of its artistic, cultural, and scenic heritage. For travellers of the past, the Grand Tour was a formative experience of discovery: cities of art, ancient ruins, architecture, villages, and unforgettable landscapes. Today, this itinerary The journey begins along the winding roads of the Tuscan-Emilian Apennines, a land that has always belonged to the culture of Italian riding. Every curve, every incline, every horizon speaks the language of freedom and precision.
From here, the route opens towards Siena, where artistic and architectural heritage blends with a strong sense of local identity. The piazzas, palaces, and Gothic skyline tell a story still alive today, celebrated through the Palio, a powerful symbol of community, belonging, and collective memory.
Rome marks the monumental heart of the ride: a city of ancient ruins, basilicas, and layered history. Every street corner, every square is part of a cultural narrative spanning centuries, where power, art, and tradition intersect.
Naples, a historic stop on the Grand Tour, reveals a city that breathes culture everywhere, not only in its monuments, but in the rhythm of its streets. Palaces, churches, historic quarters, and traces of countless eras create a living, layered, and unmistakably Italian landscape.
This journey, celebrating Ducati’s first 100 years, offers a contemporary vision of Italy through its most iconic places. Art, culture, landscape, and identity merge along the road, transforming every kilometre into an experience that fuses the thrill of riding with the discovery of Italy’s timeless beauty.