Borgo Panigale Experience

You are about to enter the Ducati world: you will discover the past, present and future of the Italian motorcycling in the eyes of Borgo Panigale.
A 360 degree Ducati experience

It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life.

The temple that encloses our history Ducati Museum Discover
Where dream motorcycles are born Ducati Factory Discover
A Museum. 4 exhibition routes

The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day. 

Ducati Factory

The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti. Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.

Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.You will be accompanied during the factory tour by one of our guides who will show you where and how our bikes are conceived; you will pass through the mechanical processing department (where the timing systems and crankshafts are prepared in continuous cycle), the engine assembly area (where the new V4 engine assembly line is located), and then on to the vehicle assembly lines up to the testing and shipping area.

Our City: Bologna

A city of art, culture and trade, Bologna is also famous for its almost 40 km of porticoes in the city centre, the longest in the world.Also called “The Learned” for its old University, and “The Fat” for its food tradition, the city is also a “UNESCO creative City of Music” and boasts one of the most extensive and best-preserved medieval historic centres in Europe, brimming with clubs, taverns, theatres and shops.Home to many great artists including Giorgio Morandi, Guido Reni, the Carracci artists, Guercino, Aspertini, its charm also enchanted many illustrious personalities in the past, such as Mozart, Carducci, Dante, Rossini and the Nobel Prize winner for Physics, Guglielmo Marconi.Bologna surprises travellers whatever the season, from the festive vibes of the Bologna summer to the magical atmosphere of the Christmas lights.A first look at the city is from the beautiful Piazza Maggiore where medieval palaces look down upon an intense public life and economic activity. They perfectly combine with modernity, while preserving their antique charm. For instance, Palazzo d'Accursio, seat of the municipal administration, houses inside its ancient walls the Art Nouveau-style Salaborsa multimedia Library as well as Roman archaeological excavations, visible from a modern glass floor.Among the symbols of Bologna there are the Neptune Fountain by Giambologna, and the medieval towers. In particular the magnificent Two Towers: Asinelli tower (98 m) and its neighbouring “twin” Garisenda (48 m, also mentioned in Dante's Inferno).Alma Mater Studiorum is the oldest Western University. Its first prestigious seat was the Archiginnasio, whose walls are decorated with the coats of arms of the students. Here it is possible to visit the Anatomical Theatre, where practical lessons of cadaver dissection took place in the past.Walking along the ancient streets and the never-ending porticoes, canals are an unexpected surprise. They date back to the 12th century and can be visited underground too.A rich heritage of art is housed in the numerous Museums and Galleries, as well as in the multitude of religious buildings. Among them, a special mention should be made to the complex of Santo Stefano, the one of San Domenico with the Saint's marble tomb by Nicolò dall'Arca and decorated with Michelangelo's sculptures, and the church of Santa Maria della Vita which houses another Nicolò dall'Arca's masterpiece, the Pietà sculpture.

Emilia-Romagna Region

The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes.

Fisica in moto

Discover the interactive Physics laboratory made in the historical Ducati factory of Borgo Panigale by the Ducati Foundation

Discover
Discover
Museum Experience

Museum entry

The Museum entry ticket allows the access in the time slot purchased and the permanence inside the Museum rooms for the desired duration. Closing time 6:00pm.

Entry is guaranteed to those with booking and ticket purchased online.

Open

  • Mondays to Sundays 9:00am-6:00pm

Closed

Closed on Wednesdays and

  • October 29
  • December 25 and 26

For further closures, check the availability by clicking on "Buy a ticket"

Last entry: 30 minutes before closing time.

Scroll down and read the requirements to come for visiting us.

Prices - Museum entry

Price

Adults

Visitors aged 19 up to 65 years old

€ 17,00

Reduced Card

Holders of:

- Card Cultura
- Trenitalia Tper - Smart Card Unica Emilia-Romagna
- Trenitalia Tper - annual or monthly pass
- Trenitalia Tper - single ticket to reach Bologna

€ 15,00

Operators

Tour Operators/Travel Agencies

€ 14,00

Reduced

- Ducati owners
- Visitors aged 11 up to 17 years old accompained by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events

€ 12,00

Free

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants

Price

Adults

Visitors aged 19 up to 65 years old

€ 17,00

Reduced Card

Holders of:

- Card Cultura
- Trenitalia Tper - Smart Card Unica Emilia-Romagna
- Trenitalia Tper - annual or monthly pass
- Trenitalia Tper - single ticket to reach Bologna

€ 15,00

Operators

Tour Operators/Travel Agencies

€ 14,00

Reduced

- Ducati owners
- Visitors aged 11 up to 17 years old accompained by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events

€ 12,00

Free

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants

 Trenitalia Tper is the official carrier of the Ducati Museum   

Factory Experience

The Factory Experience ticket includes a guided tour of the production at the time selected during the purchase and the admission to the Museum with permanence inside its rooms for the desired duration. Closing time 6:00pm.

Entry is guaranteed to those with booking and ticket purchased online.

The purchase of a ticket entitles the holder to only one visit, even during the same day.

Guided tours in English are available:

Mondays, Tuesdays, Thursdays and Fridays at 9:15am and 3:45pm.
Duration about 60 minutes.

Not available on:

  • Wednesdays
  • Saturdays
  • Sundays

and

  • June 2
  • From July 31 to September 3 included
  • November 1
  • December 8
  • From December 21 to January 6 2024 included

For further closures, check the availability by clicking on "Buy a ticket"

For safety reasons, visitors are required to wear closed shoes while visiting the factory.

For groups of 11 up to 60 participants, it is possible to organize visits on Mondays, Tuesdays, Thursdays and Fridays at 11am and 1.45pm.

For requests, please fill out one of the forms below:

Prices - Ducati Factory + Museum Entry

TICKETS FOR THE GUIDED TOUR OF THE FACTORY INCLUDE THE MUSEUM ENTRANCE

Price

Adults

Visitors aged 19 up to 65 years old

€ 32,00

Reduced Card

Holders of:

- Card Cultura
- Trenitalia Tper - Smart Card Unica Emilia-Romagna
- Trenitalia Tper - annual or monthly pass
- Trenitalia Tper - single ticket to reach Bologna

€ 28,00

Operators

Tour operators/Travel Agencies

€ 26,00

Reduced

- Ducati Owners
- Visitors aged 11 up to 17 years old accompanied by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events

€ 22,00

Free

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants.

TICKETS FOR THE GUIDED TOUR OF THE FACTORY INCLUDE THE MUSEUM ENTRANCE

Price

Adults

Visitors aged 19 up to 65 years old

€ 32,00

Reduced Card

Holders of:

- Card Cultura
- Trenitalia Tper - Smart Card Unica Emilia-Romagna
- Trenitalia Tper - annual or monthly pass
- Trenitalia Tper - single ticket to reach Bologna

€ 28,00

Operators

Tour operators/Travel Agencies

€ 26,00

Reduced

- Ducati Owners
- Visitors aged 11 up to 17 years old accompanied by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events

€ 22,00

Free

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants.

 Trenitalia Tper is the official carrier of the Ducati Museum   

Requirements

 

  1. For safety reasons, visitors are asked to wear closed shoes when visiting the factory
  2. Show up with the ticket purchased online, 10 minutes before the start time for the accreditation procedures. 
  3. In case of delay, the possibility of taking part in the production guided tour is not guaranteed. 
  4. Access of minors under the age of 18 is permitted only if accompanied by an adult. 
  5. It is forbidden to touch any property of the company at the Museum and inside the factory. 
  6. Food and drink consumptions are not allowed inside the Museum and the factory. 
  7. Animals are not allowed in the company area, not even small ones, with the exception of guide dogs, which are allowed in the Museum, but not in the production areas. 
  8. Accessibility – the Museum and factory are wheelchair accessible. To reach the Museum situated at the 1° floor, please notify it at the the Accreditation point.
How to reach us

Address: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.  

  • Car/motorbike

Plan your trip with the navigator/Google Maps etc. Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna. Free public parking is available in the vicinity of the company .  

  • From Bologna Central Train Station

- taxi (about 20 minutes)

- bus (about 40 minutes). From Bologna Central Station in front of the main entrance take line number 36 direction Barca or 39 peripheral left. Get off at the first stop in Via Lame and from the same stop take line number 13 in the direction of Via Normandia - Borgo Panigale. Get off at the "Borgo Panigale - Ducati Museum" stop. Bus timetable.

- train (about 10 minutes) departing from the West platform with destination Porretta Terme or Vignola. Get off at Borgo Panigale station, on the right, 20 meters up the stairs that lead to the overpass. At the top of the ramps is the bus stop. Take line 13 towards Via Normandia- Borgo Panigale and get off at the stop, "Borgo Panigale - Museo Ducati".

Via Cavalieri Ducati is located 50 meters ahead on the left. Ducati Moto Holding is about 200 meters away, on the right side of the street.

 Click here to plan your trip by train link a Trenitalia-Tper. 

  • From Guglielmo Marconi Bologna BLQ airport

 Ducati is about 4 km away. Take a taxi from the parking lot located at the exit of the Arrivals terminal.

Bologna taxi service
Cotabo tel. + 39 051 372727
CO.SE.PU.RI tel. + 39 051 519090
SACA tel. + 39 6349444
Taxi cat tel. + 39 051 534141

Services

Where to park

cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido

Read more
Upon your arrival

To access the museum and factory, arrive 5 minutes before your tour time at the Ducati Concierge located in Via Cavalieri Ducati, 3.
After the Concierge's accreditation service

Read more
Inside the Visitor Center you will find:

- Ducati Shop – The Ducati Shop closes: on weekdays from 12:30 to 13:30; in the weekend from 13:00 to 14:00. Are you early for the visit you booked or you have finished visiting the Museum and the Ducati Shop is closed, 400 meters from Ducati in the direction of viale De Gasperi you will find the Ducati Factory Store and the Factory Scrambler Camp. Check the opening times!
- Toilets for visitors

Read more
Where to eat
Discovery tour with Ducati Museum Curator

A new experience offered by the Ducati Museum.

A tour guided by the museum curator to discover unpublished stories and unknown anecdotes, a unique opportunity to learn about the company history, its personalities and the motorbikes that have made it famous all over the world.

The experience is available for a maximum of 10 people.

Available on:

  • October 7
  • October 21
  • November 28
  • December 2

Timetable and language:

  • 10:00 a.m. guided tour in english
  • 4:30 p.m. guided tour in italian

Full price

  • € 37

For reductions and gratuities click here

How to reach us

 

Address: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.  

  • Car/motorbike

Plan your trip with the navigator/Google Maps etc. Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna. Free public parking is available in the vicinity of the company .  

  • From Bologna Central Train Station

- taxi (about 20 minutes)

- bus (about 40 minutes). From Bologna Central Station in front of the main entrance take line number 36 direction Barca or 39 peripheral left. Get off at the first stop in Via Lame and from the same stop take line number 13 in the direction of Via Normandia - Borgo Panigale. Get off at the "Borgo Panigale - Ducati Museum" stop. Bus timetable.

- train (about 10 minutes) departing from the West platform with destination Porretta Terme or Vignola. Get off at Borgo Panigale station, on the right, 20 meters up the stairs that lead to the overpass. At the top of the ramps is the bus stop. Take line 13 towards Via Normandia- Borgo Panigale and get off at the stop, "Borgo Panigale - Museo Ducati".

Via Cavalieri Ducati is located 50 meters ahead on the left. Ducati Moto Holding is about 200 meters away, on the right side of the street.

Click here to plan your trip by train link a Trenitalia-Tper.

  • From Guglielmo Marconi Bologna BLQ airport

Ducati is about 4 km away. Take a taxi from the parking lot located at the exit of the Arrivals terminal.

Bologna taxi service
Cotabo tel. + 39 051 372727 | App Taxi Click Easy
CO.SE.PU.RI tel. + 39 051 519090
SACA tel. + 39 6349444
Taxi cat tel. + 39 051 534141

Services

Where to park

cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido

Read more
Upon your arrival

To access the museum and factory, arrive 5 minutes before your tour time at the Ducati Concierge located in Via Cavalieri Ducati, 3.
After the Concierge's accreditation service

Read more
Inside the Visitor Center you will find:

- Ducati Shop – The Ducati Shop closes: on weekdays from 12:30 to 13:30; in the weekend from 13:00 to 14:00. Are you early for the visit you booked or you have finished visiting the Museum and the Ducati Shop is closed, 400 meters from Ducati in the direction of viale De Gasperi you will find the Ducati Factory Store and the Factory Scrambler Camp. Check the opening times!
- Toilets for visitors

Read more
Where to eat

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