Claudio Domenicali Editorial.
In facing the challenges that have arisen during its 90 plus years of history, Ducati has never backed down. Quite the opposite in fact, as our very DNA as a company sees us exploit times of change in order to rethink, evolve, and make the necessary transformations to ensure we are always ahead of the times.
In this sense, 2020 could have been one of the most negative years in our history. We were forced to stop production for seven weeks, peak-season. We had to go out on track without the support of our fans and the world’s Ducatisti even had to go without their favourite event of all, World Ducati Week. Despite this, we did not lose heart but intensified our efforts, transforming a difficult moment into yet another turning point in Ducati history.