ducati Formula 73

Design

Formula 73. Ducati design, from past to present.

A tribute to the legendary Ducati of the 70s, reimagined as a contemporary urban café racer.

The legacy of the 750 Super Sport Desmo.
The Formula 73 celebrates the 750 Super Sport Desmo, the first production Ducati to feature the desmodromic timing system. Its clean lines communicate agility and elegance, while the details ensure this collector’s Café Racer is truly unique. The silver livery and gold vertical band on the tank recapture the style details of the historic model, while the engine complete with silver colored cover and classic Borgo Panigale logo further strengthen the reference.
Technical modernity. Authentic charm.
An unmistakable personality that combines technical modernity with the authentic charm of the Ducati 750 Super Sport Desmo. Slender and with an elegant, minimalist aesthetic, it stands out for its semi-handlebar with bar-end mirrors, front fairing, short, tapered tail, and the 803 cc Desmodue engine. Elements that blend the rebellious Urban Café Racer spirit with the timeless charm of the most iconic and beloved Ducati models.

From the glorious past, a new icon is born.

Formula 73 revokes the spirit of a model and an era that contributed to building the Ducati legend: the 750 Super Sport Desmo, a replica of the 750 Imola Desmo with which Paul Smart and Bruno Spaggiari triumphed in the 1972 Imola 200.

Sleek lines for sophisticated sportiness.

“Formula 73 pays tribute to the Seventies, an era of great change and innovation, where design gave life to objects that would become iconic, with their sleek lines and focus on performance. This same philosophy led to the creation of the 750 Super Sport, from which Formula 73 now takes up the legacy, reinterpreting its very essence. 

In designing the bike, we wanted to avoid weighing it down with superfluous elements and focus instead on the purity of its forms. The curvature and tautness of the surfaces trace the movement of light, creating a play on light and shadow that makes for sophisticated sportiness.”

Andrea Amato, Head of Design and Advanced Design

Stefano Accorsi in “A Piece of Timeless”.

Time dissolves with Formula 73 and Stefano Accorsi. “A Piece of Timeless” describes the first encounter with the bike as a timeless experience, one of pure sensations and singular instincts. On the road, as on set, Accorsi experiences moments where everything stops. The short film becomes an emotional journey that blends cinema and motorcycling to reveal the profound connection between movement, focus and passion.

The pictures and images of some components may refer to prototypes that could be subject to changes, also of significant nature, in the process of industrialisation and are for information and reference purposes only; they are therefore in no way binding for Ducati Motor Holding S.p.A. - Sole Shareholder Company, subject to the Management and Coordination activities of Audi AG - (hereinafter “Ducati”).

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