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Customer ServicesSunnyvale, Calif. May 17, 2023 - Ducati North America has partnered with acclaimed artist Mickalene Thomas and RxART children’s charity to auction a unique, hand-painted 2024 Scrambler Icon during the upcoming Modern and Contemporary Art program by Heritage Auction on May 23. Proceeds will benefit the RxART children’s charity as part of a Ducati partnership with men’s clean skincare brand, ATWATER.
The auction’s proceeds will go towards funding RxART’s installation at the newly opened SUNY upstate: Nappi Wellness Institute in Syracuse, NY. RxART’s mission is to introduce contemporary art into children’s hospital settings, creating uplifting and engaging healing environments. Ducati is honored to support these efforts in transforming the lives of those in need.
Ducati is proud to continue its partnership with ATWATER beginning earlier this year. The first phase of the collaboration resulted in a limited-edition custom soap bar, with proceeds benefiting RxART. Now, in the second phase, RxART has commissioned celebrated artist Mickalene Thomas for the upcoming Heritage auction.
As an acclaimed artist of her generation, Mickalene Thomas is renowned for her ability to explore the intricate interplay between race, femininity, and beauty through her unique artistic language. Her distinctive aesthetic and exceptional skills make her an ideal partner for the transformation of a Scrambler Ducati into a work of art. Thomas’ expertise in material and image creation imbues the Scrambler Icon with new opportunities of color, style, and concepts.
Interested parties may bid online via the following LINK. In addition to the one-of-one Scrambler Icon, a helmet in the size of the buyer and customized by Thomas will accompany the lot.
The auction’s proceeds will go towards funding RxART’s installation at the newly opened SUNY upstate: Nappi Wellness Institute in Syracuse, NY. RxART’s mission is to introduce contemporary art into children’s hospital settings, creating uplifting and engaging healing environments.
At Ducati we are committed to innovation, design, and performance. The Scrambler Ducati brand is synonymous with customizable designs inspiring both riders new and seasoned to express their individuality through the bike. This exciting partnership captures the spirit of the Scrambler brand, who has always encouraged riders to make their bikes truly their own. The Next generation Scrambler takes this philosophy of self-expression to new heights with an array of customizable colors and accessories. The bike has evolved to take riders into a new Scrambler mode that is digitally creative, technologically enjoyable, and radically futuristic. With its modern and sleek design, and bold color schemes, the new Scrambler exudes confidence and style, which celebrates the joy of individualism through artistic expression. For more information, visit Scrambler Ducati.
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