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Design

Post-heritage and digital

Back
“A design out of time and fashion."

Jeremy Faraud, Product Design.

 

The aesthetic of the DesertX manages to combine the suggestion of homage to the "Dakarians" with a decidedly modern "look and feel". This Adventure bike was designed by the Centro Stile Ducati following the criteria of essentiality and sturdiness. The designers have pushed for a minimalist aesthetic that communicates resistance, once again managing to combine form and function in the best possible way. 

Post-heritage Look

The DesertX pays clear homage to the Enduro bikes of the past, but every reference has been reinterpreted by Ducati with the aim of making the bike absolutely contemporary.

Digital sensations

The dual full LED DRLs are integrated into the windshield, without any other visible structure. It almost looks like a touch interface. It's post-heritage and digital at the same time.

Robust-design guidelines

The effect of "Robust Design" is rendered by a studied alternation between large and small curvatures. Lines that, from the first glance, tell of the sportiness of a bike that conveys the pleasure of adventure.

Functional ergonomics

The surfaces in contact with the rider are large and well connected, allowing movement in various directions with the highest level of comfort, especially in off-road riding.

Enjoy the details

We put the emphasis on a few, decisive elements that enhance the technological character of the bike.

For example, the front end creates a completely new composition that makes an impression from the first glance. The windscreen merges with the headlight. 

ASYMMETRICAL TANK DESIGN The authenticity of the DesertX is underlined by the tank, a real metal tank with a large capacity and an off-centre cap.
AERODYNAMICS We thought about the rider's thermal comfort by creating fresh air ducts hidden behind the side guards, while hot air from the radiator is exhausted from underneath.
ROBUSTNESS The aluminum cowl, standard on this bike, covers most of the engine, creating visual continuity with the front of the bike.
Dedicated Capsule collection

The motorcycle has such a strong identity that, for the first time, we decided to design a dedicated clothing line in-house at the Centro Stile. We named the capsule collection 21/18.

These figures refer to the size of the wheels, which characterize the off-road use of the bike. We wanted them to be represented also on the clothing, using them to name the collection.

Explore the capsule collection
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Design, Chassis, Electronic, Capsule Collection.

Explore every detail of the new Ducati DesertX.

New Ducati DesertX

Exploration. Fun. Performance. And a great desire to take and leave towards the horizon. The identity of this bike leaves no room for doubt: just by looking at it, it brings you into the atmosphere of dakarian competitions.

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