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Product Innovation

The dream of riding a Ducati

Ducati has a long history of product innovation, developing mechanical and electronic solutions that have improved the motorcycle riding experience. Over time Ducati has been able to take the relationship between the rider and the bike to higher levels, creating an increasingly "connected" experience between the two sides. 

"Ducati is a global brand with a potent Italian soul: sporty spirit, excellent design, love of beauty, an ability to arouse strong emotions and offer unique experiences".

Claudio Domenicali, CEO Ducati Motor Holding

Innovation Electronics
Innovation Engines
Innovation MotoE
Innovation Design
Innovation Safety

A new, historic chapter opens for Ducati: the red from Borgo Panigale enters motocross

Nine-time MX World Champion Antonio Cairoli will join Ducati as high-performance test rider for the new racing program. The prototype will make its debut next season in the Italian Motocross Championship, with the aim of validating the technical solutions.

Read More
Read More

V4 Granturismo engine

A new V4 engine; a technological pillar based on four theorems expanding and improving state-of-the-art innovation. A new paradigm that elevates the sportiness written in our DNA towards fresh horizons of versatility and reliability.

Discover it
Discover it
MULTISTRADA FAMILY

Multistrada Dynasty

In the 20 years since the birth of the Multistrada, we look back at the history and achievements of a family that has changed the history of Ducati and beyond. Discover More

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