A sustainable event

World Ducati Week is an event designed and realised in a sustainable way, demonstrating Ducati's commitment and growing attention to environmental, social and economic sustainability issues. WDW is the first event in the two-wheel world to be certified as a sustainable event in the 2016 and 2018 editions according to the ISO 20121 standard.

Ducati, in the management of its activities and services, has always shown particular attention towards the environment and underlines its commitment to the rational use and optimisation of water and energy resources, as well as the production of waste. Ducati supports and encourages sustainability practices because it believes that they make a significant contribution to the company's success and safeguard its future development: this belief is an integral part of the strategy of Ducati and the VW Group.

Read Ducati's Environmental and Sustainable Development Policy to find out more. 

To address this commitment, the company has, among other things, adopted and implemented a Sustainable Event Management System according to ISO 20121 standard, for which it obtained certification at WDW 2016 and 2018. This initiative allows Ducati to demonstrate how an event capable of bringing together tens of thousands of Ducatisti enthusiasts from all over the world, can also be an opportunity for balanced management from an economic, environmental and social point of view, thus becoming an example in the world of two-wheel. 

Since its first edition, the WDW has been a moment to share the great passion that binds the Ducatisti community to our brand and our motorbikes. The event also represents an extraordinary opportunity to involve fans, partners, suppliers and employees in an unforgettable experience, created with social responsibility, environmental sustainability and brand enhancement in mind.

Within the WDW spaces, various activities for environmental protection will be planned, such as the presence of ecological islands for separate collection and various initiatives to minimise plastic consumption. We are also paying special attention to the topic of sustainable mobility.

There are also a number of measures planned to make WDW more accessible and inclusive for all participants: for example, the food offer within the circuit will also be designed to meet the needs of people with special dietary requirements. 

Sustainability also means knowledge and awareness: for this reason, first aid and road safety courses will be held at WDW, as well as activities aimed at raising awareness while driving, especially for young people.  

More information on sustainability actions will be available in the Sustainability Statement, that will be published shortly.

Stay tuned!

Our commitment to sustainability

Supply chain

One of the most relevant phases in the life cycle of planning and realising an event is the procurement of resources and raw materials. To make WDW sustainable, it is necessary to ensure that certain sustainability criteria are considered and adhered to in supply chain management.

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Road Safety

Sustainability also comes through knowledge and awareness: for this reason, courses on first aid and safe riding will be held within WDW. Passion for two wheels can be experienced safely.


During the event, we will demonstrate how taking simple steps, such as reducing plastic packaging or choosing seasonal and km 0 products, can help reduce the event's ecological footprint.

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