Ducati Opens Newest North American Dealership In Riverside, California

 Premier Italian motorcycle manufacturer Ducati opened its newest North American dealership on Friday with a grand opening and ribbon-cutting event at Malcom Smith Motorsports located in Riverside, California.

First founded in 1967 by legendary off-road racer and hall of famer Malcolm Smith, the Riverside location of Malcolm Smith Motorsports has been a regular destination spot for visiting international motorcyclists hoping to catch a glimpse of the iconic racer and leading protagonist from the Bruce Brown documentary “On Any Sunday.”  

To commemorate the occasion, Ducati North America Chief Executive Officer Jason Chinnock visited Malcolm Smith Motorsport for the ribbon cutting ceremony and to welcome local Ducati enthusiasts to the new Ducati showroom and service center.

“This new partnership with Malcolm Smith Motorsports is the outcome of many years of evaluation and a shared goal that when we do it, we do it properly,” said Chinnock. “This stunning new showroom and service center now offers Inland Empire motorcyclists convenient access to the Ducati brand. The demand for Ducati products has never been higher, and we feel that this location will be a welcoming home for both loyal Ducatisti and customers entirely new to the Ducati brand.”

On display at the dealership event were models from the Scrambler Ducati lineup and a full selection of Ducati models, including the race-bred Panigale superbike lineup and the new for 2021 Monster and Multistrada V4 S. The dealership also completed a handover presentation to their first Ducati customer -- a new Multistrada V4 S Sport – purchased by one of Malcom Smith Motorsports long-standing customers and friend of the family, Mark Michell.

Other bikes on display included a range of Ducati models raced by Malcolm’s son, Alexander Smith – General Manager of Malcolm Smith Motorsports. The first being a Hypermotard 1100 that Alexander competed on in the 2008 Pikes Peak International Hill Climb and the second being the Scrambler Desert Sled that Alexander Smith raced to second place in the 2019 Mint 400 desert race.

“Malcolm Smith Motorsports is known throughout the world for a passion for motorcycling, it’s a defining part of our family heritage,” said Alexander Smith, General Manager “We’re a family company and we take great pride in providing exceptional customer service. We aim to bring together our shared passion with a touch of Italian flair to the Riverside area, and we look forward to a great future representing Ducati’s expanding product lineup.”

In addition to the grand opening ceremony on Friday night, an open house and group ride took place on Saturday, sharing the diversity of Ducati models with the local motorcycling community. Demo rides were also available for clients eager to experience a Ducati for the first time.