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The creative process involves that fragile balance between rationality and madness. We talk to Jérémy Faraud, Ducati Style Centre designer and creator of the Streetfighter V4, for which his inspiration came from the craziest ‘baddy’ of all: the Joker.
Massimo Vignelli is considered by many to be the most important graphic designer of the 20th century. The creator of the wayfinding system for the New York metro, Massimo also contributed to a crucial period of Ducati Motor Holding history.
Both Ducati and Lamborghini have innovation and performance in their DNA. Racing technologies have been pushed to the limit, but in recent years both brands have also applied their design and engineering experience to extreme projects, such as Multistrada and Urus.