Borgo Panigale Experience

You are about to enter the Ducati world: you will discover the past, present and future of the Italian motorcycling in the eyes of Borgo Panigale.
A 360 degree Ducati experience

It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life.

The temple that encloses our history Ducati Museum Discover
Where dream motorcycles are born Ducati Factory Discover
A Museum. 4 exhibition routes

The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day. 

Ducati Factory

The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti. Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.

Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.You will be accompanied during the factory tour by one of our guides who will show you where and how our bikes are conceived; you will pass through the mechanical processing department (where the timing systems and crankshafts are prepared in continuous cycle), the engine assembly area (where the new V4 engine assembly line is located), and then on to the vehicle assembly lines up to the testing and shipping area.

Our City: Bologna

A city of art, culture and trade, Bologna is also famous for its almost 40 km of porticoes in the city centre, the longest in the world.Also called “The Learned” for its old University, and “The Fat” for its food tradition, the city is also a “UNESCO creative City of Music” and boasts one of the most extensive and best-preserved medieval historic centres in Europe, brimming with clubs, taverns, theatres and shops.Home to many great artists including Giorgio Morandi, Guido Reni, the Carracci artists, Guercino, Aspertini, its charm also enchanted many illustrious personalities in the past, such as Mozart, Carducci, Dante, Rossini and the Nobel Prize winner for Physics, Guglielmo Marconi.Bologna surprises travellers whatever the season, from the festive vibes of the Bologna summer to the magical atmosphere of the Christmas lights.A first look at the city is from the beautiful Piazza Maggiore where medieval palaces look down upon an intense public life and economic activity. They perfectly combine with modernity, while preserving their antique charm. For instance, Palazzo d'Accursio, seat of the municipal administration, houses inside its ancient walls the Art Nouveau-style Salaborsa multimedia Library as well as Roman archaeological excavations, visible from a modern glass floor.Among the symbols of Bologna there are the Neptune Fountain by Giambologna, and the medieval towers. In particular the magnificent Two Towers: Asinelli tower (98 m) and its neighbouring “twin” Garisenda (48 m, also mentioned in Dante's Inferno).Alma Mater Studiorum is the oldest Western University. Its first prestigious seat was the Archiginnasio, whose walls are decorated with the coats of arms of the students. Here it is possible to visit the Anatomical Theatre, where practical lessons of cadaver dissection took place in the past.Walking along the ancient streets and the never-ending porticoes, canals are an unexpected surprise. They date back to the 12th century and can be visited underground too.A rich heritage of art is housed in the numerous Museums and Galleries, as well as in the multitude of religious buildings. Among them, a special mention should be made to the complex of Santo Stefano, the one of San Domenico with the Saint's marble tomb by Nicolò dall'Arca and decorated with Michelangelo's sculptures, and the church of Santa Maria della Vita which houses another Nicolò dall'Arca's masterpiece, the Pietà sculpture.

Emilia-Romagna Region

The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes.

Fisica in moto

Discover the interactive Physics laboratory made in the historical Ducati factory of Borgo Panigale by the Ducati Foundation

Discover
Discover
Ducati Museum

 

Entry is guaranteed to those with booking and ticket purchased online.

Open

  • Mondays to Sundays 9:00am-6:00pm

Closed

  • April 17th and 18th
  • Wednesday

For further closures, check the availability by clicking on "Buy a ticket"

Last entry: 45 minutes before closing time.

Scroll down and read the requirements to come for visiting us.

Prices - Museum entry

Ticket

Description

Price

 Adults

Visitors aged 18 up to 64 years old

 € 17,00

 Reduced Card

Holders of: 

- Card Cultura
- Smart Card Unica Emilia- Romagna
- Trenitalia - Tper annual or monthly pass at regional rate
- Single ticket to reach Bologna valid on the same day

 € 15,00

 Operators

Tour Operators/Travel Agencies

 € 14,00

 Reduced

- Ducati owners
- Visitors aged 11 up to 17 years old accompanied by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events 

 € 12,00

 Free 

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants

Web App

Extra Contents

Extra contents and lots of anecdotes. A multimedia guide is available free of charge for all museum visitors, conceived to accompany visitors on their journey through its rooms.

Ducati Factory

Entry is guaranteed to those with booking and ticket purchased online.

Guided tours in English are available:

Mondays, Tuesdays, Thursdays and Fridays at 9:15am and 3:45pm

For further closures, check the availability by clicking on "Buy a ticket"

For safety reasons, visitors are required to wear closed shoes while visiting the factory.

For groups of 11 up to 30 participants, it is possible to organize visits on Mondays, Tuesdays, Thursdays and Fridays at 11am and 1.45pm.
Email infotour@ducati.com to check availability 

Prices - Ducati Factory + Museum Entry

Ticket

Description - Tickets for the guided tour of the factory include the Museum entrance 

Price

 Adults 

Visitors aged 18 up to 64 years old 

 € 32,00 

 Reduced Card 

Holders of: 

- Card Cultura
- Smart Card Unica Emilia-Romagna
- Trenitalia - Tper annual or monthly pass at regional rate
- Single ticket to reach Bologna valid on the same day

 € 28,00 

 Operators 

 Tour operators/Travel Agencies 

 € 26,00 

 Reduced 

- Ducati Owners
- Visitors aged 11 up to 17 years old accompanied by an adult
- Over 65 years of age
- University students (with ID card)
- Volkswagen Group company employees
- Participants to Ducati experiences & events 

 € 22,00 

 Free 

- Members of official Ducati Clubs holding a Club Card valid for the current year
- Children under 11 years of age
- People with disabilities, invalids and their carers
- Drivers, tour guides, interpreters

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants.

Requirements

  • Please book your visit and purchase your ticket online and get here 5 minutes prior to the tour start time for accreditation procedures.
  • Entry is not guaranteed in case of delay.
  • Young people under the age of 18 can not enter without an adult.
  • It is forbidden to touch the motorcycles on display at the Museum and motorcycles, components and machinery inside the factory.
  • Food and drink consumptions are not allowed inside the Museum and the factory.
  • Access to animals is not allowed, even small pets.
  • Only guide dogs are allowed in the Museum, but not in the factory.
  • Accessibility – the Museum and factory are wheelchair accessible. In order to reach the Museum at the 1° floor, please inform the staff at the Accreditation point.
  • For safety reasons visitors are required to wear closed shoes while visiting the factory.
Safety measures to contain COVID-19

 

Tours are available by booking online.

In addition:

  • Surgical masks must be worn at all times. If the visitor does not have one, it will be provided by the Museum staff.
  • For the entire period spent inside the company facilities, it is mandatory to wear the mask correctly.
  • In case of high attendance, in order to avoid crowding, you may be asked by the security staff not to spend too much time in the galleries. Thank you for your understanding as our main priority is to ensure everyone's safety. 
  • Please strictly observe the entrance time indicated on the ticket because access is not allowed before the indicated time; in the same way, late arrivals may preclude your access to the tour. Please note that the tickets are not refundable.
  • There are dispensers with alcoholic hand sanitiser solutions at the entrances of all tour areas. Please sanitise your hands as often as possible.
How to reach us

Address: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.  

  • Car/motorbike

Plan your trip with the navigator/Google Maps etc. Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna. Free public parking is available in the vicinity of the company .  

  • From Bologna Central Train Station

- taxi (about 20 minutes)

- bus (about 40 minutes). From Bologna Central Station in front of the main entrance take line number 36 direction Barca or 39 peripheral left. Get off at the first stop in Via Lame and from the same stop take line number 13 in the direction of Via Normandia - Borgo Panigale. Get off at the "Borgo Panigale - Ducati Museum" stop. Bus timetable.

- train (about 10 minutes) departing from the West platform with destination Porretta Terme or Vignola. Get off at Borgo Panigale station, on the right, 20 meters up the stairs that lead to the overpass. At the top of the ramps is the bus stop. Take line 13 towards Via Normandia- Borgo Panigale and get off at the stop, "Borgo Panigale - Museo Ducati".

Via Cavalieri Ducati is located 50 meters ahead on the left. Ducati Moto Holding is about 200 meters away, on the right side of the street.

  • From Guglielmo Marconi Bologna BLQ airport

 Ducati is about 4 km away. Take a taxi from the parking lot located at the exit of the Arrivals terminal.

Bologna taxi service
Cotabo tel. + 39 051 372727
CO.SE.PU.RI tel. + 39 051 519090
SACA tel. + 39 6349444
Taxi cat tel. + 39 051 534141

Services

Where to park

cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido
with a Ducati bike you can park in the company motorcycle parking area

Read more
Upon your arrival

To access the museum and factory, arrive 5 minutes before your tour time at the Ducati Concierge located in Via Cavalieri Ducati, 3.
After the Concierge's accreditation service

Read more
Inside the Visitor Center you will find:

- Ducati Shop – The Ducati Shop closes: on weekdays from 12:30 to 13:30; in the weekend from 13:00 to 14:00. Are you early for the visit you booked or you have finished visiting the Museum and the Ducati Shop is closed, 400 meters from Ducati in the direction of viale De Gasperi you will find the Ducati Factory Store and the Factory Scrambler Camp. Check the opening times!
- Toilets for visitors

Read more
Where to eat

Virtual tour

Click below to explore the places of the Ducati factory that you will pass through when you will come for a visit. The main entrance and the Visitor Center, the Museum rooms, the engine and vehicle manufacturing areas.

Virtual tour
Virtual tour

Online Journey

If you want to deepen your knowledge of the Ducati history or the motorcycle assembly processes, book an Online Journey. A dedicated online guided tour, conducted live by our official guides. For information on costs and availability, please get in touch with infotour@ducati.com.

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