The development process in Brazil for Ducati continues at a fast pace, as it recently opened a new dealer in Florianopolis, the capital of the state of Santa Caterina and one of the most important cities in the eastern part of the Country.
Around 400 people attended the opening ceremony, including twenty journalists, and also the VP of Global Sales & After Sales of Ducati, Francesco Milicia, who participated in the traditional ribbon cutting.
The new Florianopolis store is located in the city center, in a strategic position. The dealer's inauguration was also a useful moment for the first negotiations: several bikes were sold and several others are being negotiated. This demonstrates the great interest that Brazilian citizens have in the Ducati brand.