Ducati's History

Ducati. The story of a legend.

The story of Ducati from its origins up to the present day, a fascinating journey spanning almost 100 years.
Travel through the ages and delve into the stories of the main characters and legends who have made Ducati famous the world over.
Visit the Museum, a magical place where motorcycling history and passion come to life.

The return of Giallo Ducati: special liveries for the official WorldSBK and MotoGP teams for the Misano 2023 races

Ducati paid tribute to its history in the world of racing by competing in WorldSBK and MotoGP in Misano rounds with a special livery characterized by the return of Giallo Ducati colour.

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A journey through time: the main characters and models that have made history

From humble beginnings back in 1926 to glorious victory in championships around the world, Ducati has shaped its identity with its innovations and winning spirit.

The main characters in the Ducati story

A heart-felt tribute to the designers and all those riders who, by developing and riding the prestigious Ducati bikes, have written unforgettable pages in the motorcycling history books.

Discover all the characters
The motorcycles that have made history

Every Ducati model leaves an indelible mark on the hearts of the fans, testament to the company’s endless efforts to create motorcycles that combine the heart of Italian tradition with the cutting-edge of technology. Explore them all.

Discover all the models


Borgo Panigale: a museum, a factory, a tale to tell.

Whatever your age and wherever you come from, and regardless of whether you are a fan of the brand or a motorsport enthusiast, you can delve into our past at the Ducati Museum and experience our present in the factory, seeing just how our motorcycles are born.

The full Ducati experience

Retrace more than 90 years of the brand's history, from the Ducati patent radio era to the great successes on circuits around the world.

Borgo Panigale Experience
Borgo Panigale Experience
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