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Discover about events and rallies organized by Ducati and the Ducati Official Clubs.
Discover moreThe online shop has a whole new look. Our style is the same as always. Buy now!
Click and discover!When you choose a Ducati Approved bike, you can be sure that Ducati is always by your side.
Discover moreWe have one unmistakable intention: the pursuit of honest design. We want materials and features everyone can believe in.
All of our touch points are shaped following the Ducati Design DNA with holistic approach.
It takes an average of 3 years of work from the brief to the start of production. It takes up to 5 years if a new engine needs to be developed too. It is a scrupulous, unique process, which links the Centro Stile and the technical area of Product Development, and combines design and engineering, heart and logic, to create a motorcycle in which every shape has a function and every function has a shape. A thoroughbred Ducati.
At each step of the process, the stylistic choice proceeds along with the technical implementation, aiming to create a sleek design where everything has a function.