Since becoming a part of the big Ducati family, there has been no year-end that hasn’t moved me when I think about the main events characterising it. And 2018 is no exception… I recall the incredible success of the tenth edition of World Ducati Week, with record attendance of more than 91,000 at the Misano circuit, not to mention the Race of Champions starring the Panigale V4 and twelve of our MotoGP and SBK riders, the absolute highlight of the show! Then the MotoGP championship, which brought us 7 race wins and where we consistently played a starring role with our first-rate riders and bikes.
MotoGP speed record
An achievement only underlined by the category’s speed record, 356.4 km/h, set by Andrea Dovizioso at the Mugello GP! These numbers and emotions remind me, and remind us just how strong and consolidated our brand is in the hearts of fans around the world, the very fans who have inspired, and continue to inspire the concepts of Style, Sophistication and Performance that steer all of our activities.
These guidelines have become part of our DNA, and guide us as we continue to research new products, new product segments and new emotions to bring to our fans. We want to expand our range to an increasingly wide fanbase, while remaining faithful to those principles at the root of our success.
And so, to complete our development philosophy, I also add the concept of Performance Redefined, which refers to the creation of models that are always high-performance but also ‘friendly’ and safe, suited to every type of rider.
These are our values, ones that make us and our company compact, solid and global; values that allow us to look to the future with confidence and optimism.
It is these values that characterise the new 2019 range, which we recently presented at the Milan Motorcycle Show, the new Panigale V4 R being the undisputed queen. We have renewed the Scrambler range, presented new versions of the Monster and the Multistrada, and launched highly anticipated products such as the Hypermotard 950 and the Diavel 1260. And then there is the Panigale V4 R, a bike stemming directly from the racing world, thanks to MotoGP-derived aerodynamics that increase stability during every riding phase.
A new SBK era
And this brings us to dreams relating to the great on-track challenges of 2019. The first lies in the WorldSBK, with the Panigale V4 R tasked with taking up the winning baton from our hugely successful twins. We couldn't have imagined a better start of the season, something that gives us hope and spurs us on to even greater effort. And the other big dream, one that I want to gift to myself and to you all, is that we will once again play a starring role in the MotoGP world championship. A tough task, as our rivals are very strong, but one that we are working on with total commitment and determination.
Thanks to everyone who has contributed to such a great start of the year and, first and foremost, thanks to the men and women of Borgo Panigale who make all this possible each and every day. I am sure 2019 will keep bringing great satisfaction and excitement to all of us Ducatisti.
of 01/2019 Redline Magazine
The power of the new Panigale V4 R, the adrenaline of the new Hypermotard 950, the colours of the Joyvolution and much more. The latest edition of the Redline Magazine is filled with exciting stories. Get the printed version of the Redline Magazine 2019, take a full ride in the Ducati world!