On its founding anniversary, Ducati launches on Instagram the account dedicated to the narration of its history!

It was 4 July 1926 when, in the heart of a Bologna which was experiencing the scientific ferment of Guglielmo Marconi's discoveries and technological progress, Antonio Cavalieri Ducati, together with his sons Adriano, Bruno and Marcello, founded the "Società Scientifica Radio Brevetti Ducati". A company initially specialized in radio communication technologies, destined to evolve over time into what it is today: a global icon of two wheels, capable of combining technological innovation, passion and a taste for beauty in a unique way.

The turning point for Ducati came in the post-war period, with the production in 1946 of the Cucciolo, a small auxiliary engine applicable to bicycles, marking the entry of the brand into the world of two wheels. From that moment on, the Company began a journey of research, evolution and continuous innovation that has led it to establish itself as one of the most prestigious companies of Made in Italy today, capable of creating motorcycles that are a magical combination of sophisticated technology and sensual beauty, on the road and on the track.

From the Ducati 60, the first motorcycle entirely produced by the Borgo Panigale company in 1949, to the popular Scrambler of 1962, passing through the birth of the Monster in 1992 up to the stylistic and technical “revolution” of motorcycles such as the 916 of 1994 and the multifaceted Multistrada of 2003, Ducati’s history is made up not only of iconic models but also of leading protagonists and memorable sporting achievements.

These include Fabio Taglioni, the engineer who adapted desmodromic distribution to the first racing bikes, leaving a distinctive technical solution as a legacy that still characterizes the racing DNA and the sportiest proposals of the brand. This is intertwined with historic victories, from the first successes in long distance races of the mid-1950s, to the triumphs of Paul Smart and Bruno Spaggiari at the 200 Miles of Imola in 1972, passing through the many successes in Superbike in the 1990s with legendary riders such as Carl Fogarty and Troy Bayliss, up to the first MotoGP title won by Casey Stoner in 2007: the history of Ducati is studded with momentous events that have made it one of the most beloved and successful brands on the international motorcycling scene. A sporting tradition of excellence confirmed even in more recent years, with Ducati crowned MotoGP World Champion for three consecutive years (2022, 2023 and 2024) and consolidating its supremacy in World Superbike with 20 Manufacturers' World Titles.

Almost one century after that historic date, Ducati now wants to tell its story on Instagram too, with the birth of the official profile of the Ducati Museum (@museoducati). A digital space designed to preserve and share the historical, engineering and sporting heritage of the Borgo Panigale brand with the global community of enthusiasts and with new generations.

In addition to Instagram, the Ducati Museum is also present on Facebook, where it has long been sharing anecdotes, archive images and stories related to the past and present of the brand. A story that can also be experienced in person: the Ducati Museum and Factory in Borgo Panigale are open to visits and welcome thousands of enthusiasts from all over the world every year. A unique opportunity to discover almost a hundred years of innovation and passion and observe up close how the bikes, that make Ducatisti of every generation dream, are created.