On the occasion of Earth Day, Ducati participates in #Project1Hour, the Volkswagen Group initiative that involves employees of all brands in one hour of training and awareness on the issue of climate change.
The project proposed by the Group was enthusiastically welcomed by Ducati, whose commitment to protecting the environment is made explicit within the Environmental Mission which defines the concrete objectives that the Company wishes to achieve in this field.
Claudio Domenicali, Ducati CEO: “We are proud to participate in #Project1Hour. Ducati cares about protecting the environment and is committed daily to pursuing the objectives of its Environmental Mission. Sustainability is a subject that transversally involves all areas of the company, from industrial development to the organization of events, to the daily actions of each employee up to the design of future products. Within the next five years we will see Ducati-branded electric vehicles that will not lose their emotionality and performance."
The workshop, which took place entirely online, was held by Professor Riccardo Valentini, a climate change expert, Nobel Peace Prize winner in 2007 and a member of the Intergovernmental Panel on Climate Change, the scientific committee on climate of the UN.
During the seminar, Ducati employees were able to reflect on the impact their habits have on climate change and more generally on the environment, receiving suggestions and virtuous examples to follow to improve in everyday life.
The idea behind #Project1Hour is that each individual member of society can contribute to protecting the climate, reducing the impact they have on the environment through their daily actions. Ducati joined the Su-EATable Life project at the beginning of 2020. The program, funded by the European Union, aims to involve citizens in adopting a sustainable and healthy diet, with the long-term goal of contributing to the reduction of greenhouse gas emissions and water saving.
Through an internal communication campaign and a change in the company canteen menu, Ducati has made its employees aware of how much the choice of a balanced daily diet can bring benefits not only to their health but also to the climate. By simply choosing a more sustainable lunch, each employee who uses the Ducati canteen helps to save on average around 1.25 kg of CO₂ / working week. In five months of experimentation with the ongoing project, the Ducati canteen has reduced its environmental impact by 19 tons of CO₂.
Su-EATable Life is just one of the various initiatives that Ducati has implemented over the years to improve its environmental impact. As part of the procurement of energy resources, a trigeneration plant has been active in the Borgo Panigale factory since 2016, which in addition to producing 85% of the company’s electricity needs, also produces thermal and cooling energy. The remaining part of the necessary electricity is purchased externally exclusively from renewable energy sources. This choice, together with the trigeneration plant, allowed Ducati to reduce the CO₂ emitted by the plant in 2020 by 48% compared to 2013.
Over the past 5 years, Ducati has also been conducting a biomonitoring program of its impact on the surrounding environment, thanks to the introduction of five beehives within the company perimeter. The constant sampling, carried out with the support of professionals, allows to evaluate the influence that the activities carried out in the company have on the approximately 500,000 bees that inhabit the hives.
Even in the organization of events Ducati pays attention to sustainability, as evidenced by the ISO 20121 certification for the sustainable event management system received at the 2016 and 2018 editions of the World Ducati Week. The WDW is the first event in the world, in the two-wheel sector, to be certified as a sustainable event.
For further information on the activities carried out by Ducati in the field of environmental protection, it is possible to consult the Environmental Sustainability section of the company website.
Details on the European Su-EATable Life project are available on the website www.sueatablelife.eu