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Discover moreDucati hosted its first Brand Night in Japan, in the evocative spaces of the Happo-en gardens, in the heart of Tokyo. The event, titled "The Art of Performance", brought together media, influencers, motorbike enthusiasts, Ducati dealers and fans.
During the evening the entire Ducati range was on display. For the occasion, the new Streetfighter V2 and Panigale V4 were presented for the first time in Japan. A focus was also dedicated to the Multistrada V4, the most successful Ducati dual bike introduced to the Japanese market, which in a few months will also see the arrival of the new DesertX, the model that has its natural territory in the most challenging off-road paths and moves the boundaries of what you can do with a Ducati.
The celebration involved personalities and friends of the brand, who spoke on stage about their love and passion for Ducati, such as Ainosuke Kataoka, famous Japanese Kabuki actor and proud Ducatista.
Among the guests taking part in the event was also H.E. Gianluigi Benedetti, Italian Ambassador to Japan, who in his speech cited Ducati as one of the companies that symbolize Italian excellence in the world.
Japan is an important market for Ducati, where the brand's presence continues to strengthen following a positive growth trend. These results have been achieved thanks to the work of the Ducati Japan subsidiary and a high quality dealer network, able to give the right emphasis to the brand and its key values: Style, Sophistication, Performance.