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When you choose a Ducati Approved bike, you can be sure that Ducati is always by your side.
Discover moreA hundred years are not counted. They are felt. They beat strongly, like an engine running at full throttle, second after second.
In Madonna di Campiglio, it all starts here: with Campioni in Pista, the first official moment of a special year, made up of races, people, and moments that remain etched in the memory.
All around, snow. Ahead, champions ready to write new stories. In between, Ducati opens the dance and kicks off season 26 with something that goes beyond an event: an immersive room where you enter and find yourself inside a century of motorcycles and competitions. Iconic models, images, sounds.
It's just the beginning. And it's a beginning that makes noise.
"A Century Made of Seconds” celebrates the power of every moment that stays with you and becomes unforgettable.
It is a tribute to racetracks, to competition, to those tiny fractions of a second that separate victory from defeat.
It is also about more personal moments: taking a quiet look at your Ducati in the garage, or sharing the road with someone who feels the same passion you do.
This is what we want to celebrate: every moment that becomes everlasting, because you spent it doing what you love.
The Ducati100 mark could only be born in Borgo Panigale, within these walls, among these people.
Just like our bikes, it was shaped by that healthy competition that sparks creativity and brings the best ideas to life.
Since only those who live the passion of Borgo Panigale every day can capture every nuance, we asked our creative designers to distil a hundred years of history into a single sign.
Through ideas, experiments and shared solutions, this is the symbol we chose to tell our story, and it will accompany us throughout 2026.
DesertX
Diavel
Heritage
Hypermotard
Monster
Multistrada
Off-Road
Panigale
Streetfighter
XDiavel
35 kW Bikes
E-BIKE
Ducati Speciale
