Ducati set to enliven EICMA 2023 with a World Premiere, the entire model range and activities inside and outside the exhibition

A 2024 range that will be completed with a live presentation at 5pm on Tuesday 7th November, the Ducati bikes starring in the world championships, and many events at the stand, in the external area and outside the trade fair. These are the ingredients that will allow the Borgo Panigale company to be the protagonist of EICMA 2023, where Ducati is ready to welcome all enthusiasts until Sunday 12th November in Hall 15, Stand N10.

One bike that could not be missing from the Ducati stand is the Panigale V4 R, which with Alvaro Bautista was confirmed as World Superbike champion at Jerez, winning the prestigious "triple crown", that is the riders’, teams’ and manufacturers’ titles. Alongside him, naturally, will be the Desmosedici GP with which Pecco Bagnaia will tackle the duel for the riders' title with his brand-mate Jorge Martin in the three final MotoGP races. Ducati won the constructors’ title in Indonesia, and the respective titles are already assigned to a Ducati rider and team. Both bikes will be displayed with the yellow livery used by the official MotoGP and WorldSBK riders in the Italian rounds of their respective championships and, for the Superbike, also in the final test at Jerez.

Also alongside them is the V21L electric prototype which set new records in the 2023 season of the FIM Enel MotoE World Championship. At EICMA the V21L will again have the special livery inspired by Ducati’s racing history with which it fascinated the public at the IAA MOBILITY in Munich. On Friday, the V21L will leave place to the Panigale V2 Supersport that won the World Championship with Nicolò Bulega.

Also scheduled to visit the stand on Thursday is nine-time Motocross World Champion Antonio Cairoli. A fortnight ago Tony joined the big Ducati family as a high-performance test rider for the development of the prototype that will be developed next year for the Italian Motocross Championship 2024.

A stand full of new models

The protagonists of the stand are, together with the entire 2024 range, the new models presented with the Ducati World Premiere. The Multistrada family is augmented this year with the new V4 S Grand Tour, the motorcycle ready to travel thanks to its complete standard equipment, and with the incredible V4 RS, the sportiest, most exclusive and exciting Multistrada ever created thanks to the Desmosedici Stradale engine equipped with dry clutch.

The Adventure world is completed with the DesertX. Alongside the standard version, perfect for those who use the motorbike every day and even on the most adventurous journeys, the Ducati stand naturally hosts the more specialized DesertX Rally. Born from the winning experience in the Erzbergrodeo with Antoine Meo, the Rally is aimed at lovers of rallies and challenging Adventouring, thanks to extremely high-quality racing-derived components.

The new Hypermotard 698 Mono, unveiled together with the Superquadro Mono engine, is an enjoyable fun-bike, essential and light, and at the same time beautiful, high-performance and sophisticated like all Ducatis. Packed with technology derived from the world of the Panigale, it represents an epochal innovation in the Ducati range. Alongside it, mechanical enthusiasts will be able to admire the Superquadro Mono engine live.

The space dedicated to the “Next-Gen” Scrambler® will host the three models, Icon, Full Throttle and Nightshift, and the superstructures customized by the two artists Van Orton Design, protagonists of the “Next-Gen Tour” throughout Europe during the year.

All Ducati events

The relaxed atmosphere and positive vibes typical of the Scrambler mood will also come out of the exhibition setting for a "fuorisalone" evening organized in the centre of Milan, at the Dazi venue in Piazza Sempione. The event will be held on the evening of Wednesday 8th November, will be open to the public and includes a DJ set starting from 10.30pm, surrounded by the elements that make the "Next-Gen Freedom" Scrambler unique.

EICMA visitors will be able to experience the Ducati passion also thanks to the events that will liven up the week, starting on the opening day for the public on Thursday 9th November.

Ducati riders and friends will meet enthusiasts at the stand. On Thursday 9th November, from 2.00pm to 2.45pm, Michele Pirro will be the first protagonist of the Meet & Greet sessions. In the following days it will be the turn of the Supersport world champion Nicolò Bulega (Friday 10th, 3.30pm – 4.15pm), and of the rider and influencer Luca Salvadori (Saturday 11th, from 2.30pm to 3.15pm).

On Sunday 12th November it will be the turn of Kevin Vandi, Supermotard rider and one of the protagonists of the launch video of the new Hypermotard 698 Mono (10.30am to 11.15am) and finally YouTube star Fil (3pm to 3.45pm). Also at the Ducati stand, on Friday 10th at 3.30pm the stage of the stand will host a designer from the Centro Stile Ducati for a live performance.

The external Motolive area will be the scene for the show-offs, performances on the new 2024 Ducati bikes, by stuntman Emilio Zamora (Thursday 9th, 3.20pm and Saturday 11th at 12.45pm) and by riders Nicolò Bulega (Friday 10th, at 2.20pm), Luca Salvadori (Saturday 11th, 3.50pm) and Kevin Vandi (Sunday 12th, 12.15pm). Furthermore, in the E-Mobility area, enthusiasts will be able to try the Ducati E-Bikes for the entire duration of EICMA.

Also in the Motolive area, the International Maxienduro Race will take place on Friday 10th, a pursuit race reserved for knobby twins in which the Ducati DesertX Rally will challenge its rivals ridden by Antoine Meo. Qualifying will take place at 11.55am, while the final will be at 3.25pm.